
Assistant Manager
2 weeks ago
About Us:
Plum is one of Indias science-first, vegan, premium beauty brand with a strong portfolio of skincare and haircare products. By smartly combining research-backed actives with the chemistry of botanical ingredients, Plum creates formulas that truly resonate. At the heart of everything, Plum has a simple message: &aposWe have chemistry - with each other, with our product & especially with our customer.
The brand is driven by a strong leadership and investor team, focused on building value for people, the planet, and profit-sharing participants.
Key Responsibilities:
- Execute and optimize campaigns across Google Ads (Search, Display, YouTube) and Meta (Facebook/Instagram) platforms.
- Manage Performance Max (PMax) campaigns to ensure visibility across Google surfaces
- Own budget pacing, daily bid strategy changes, and campaign health checks
- Track, monitor, and analyze campaign performance (CAC, ROAS, CTR, CVR, LTV).
- Generate weekly and monthly performance reports with actionable insights.
- Leverage GA4, Meta Ads Manager, Google Ads dashboard, and Looker Studio
- Monitor landing page performance and collaborate with UI/UX and tech teams to improve conversion journeys
- A/B test creatives, ad copies, and CTAs regularly.
- Use customer segments (RFM, behavioral cohorts) to tailor ad messaging
- Work with design and content teams to brief and review performance creatives.
What you bring
- 24 years of experience in performance marketing for a D2C brand (having own website) or performance-focused digital agency
- Hands-on experience managing Meta Ads, Google Ads, and PMax campaigns
- Strong understanding of funnel metrics, attribution and campaign structures
- Proficient with tools like GA4, Meta Ads Manager, Google Ads, and Excel/Sheets
- Understanding of Shopify, eCommerce stacks
- Passion for beauty, skincare brands
Location: Thane, Mumbai
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