Digital Marketing Specialist

5 days ago

Udaipur RJ IN CapStonePlanet (P) Limited Full time

We are looking for a passionate proactive and highly skilled Digital Marketing Specialist to lead our online presence and client acquisition efforts The ideal candidate will have a deep understanding of SEO content marketing website development paid advertising social media and conversion optimization You will be responsible for crafting data-driven strategies that not only build brand awareness but also generate leads and scale our business Key Responsibilities Develop and execute digital marketing strategies aligned with business goals Optimize websites for search engines and user experience to boost lead generation Create engaging content for blogs case studies newsletters and social media posts Manage and scale paid advertising campaigns across Google Ads Facebook Ads LinkedIn Ads and other platforms Implement conversion optimization techniques to improve lead-to-client ratios Analyze data using Google Analytics and other tools to inform marketing decisions Manage email campaigns marketing automation and CRM tools to nurture leads Collaborate with sales and product teams to refine messaging and customer journeys Lead branding efforts to differentiate CapStonePlanet in competitive markets Track ROI on all campaigns and recommend adjustments to maximize efficiency Stay updated with the latest trends in digital marketing analytics and tools Skills Qualifications Must-Have Bachelor s degree in Marketing Business Communications or related field 4-7 years of experience in digital marketing preferably in B2B Expertise in SEO Google Ads paid social ads and analytics tools Strong copywriting and content strategy skills Experience with website platforms like WordPress Webflow or similar Proficiency in CRM tools HubSpot Salesforce Zoho Data-driven mindset with the ability to interpret reports and forecast trends Excellent communication project management and problem-solving skills Preferred Experience with Outsourcing Industry Working knowledge of automation platforms like Zapier or Integromat Graphic design or video marketing experience Familiarity with local SEO for regions like New York Florida and Canada What We Offer A collaborative innovative and growth-focused work environment Opportunities to shape and lead major digital marketing initiatives Competitive compensation and performance-based incentives Work with a global client base and industry leaders Continuous learning and professional development Job Type Full-time Pay 9 185 37 - 25 000 00 per month Benefits Paid time off

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