Head of Digital Marketing

4 weeks ago

Palakkad, India TRADE MAX ACADEMY Full time

Company Description TradeMax Academy is a premier stock market trading academy based in Kerala that supports a thriving community of over 10,000 traders. We offer live trading sessions guided by experienced professionals, round-the-clock monitoring support, and personalized one-to-one coaching. Our 110% refund policy reflects our commitment to empowering traders, alongside providing up to five years of extended support. With a focus on skill development and market growth, TradeMax Academy fosters a supportive environment for individuals to achieve their trading goals. Role Description Strategy and planning - Develop and implement the company's comprehensive digital marketing strategy. - Build the digital marketing roadmap and plan multi-channel campaigns across SEO, SEM, email, and social media. - Align digital strategies with broader business and commercial objectives. - Forecast sales performance trends and proactively adjust strategies. Team and budget management - Lead, mentor, and manage the digital marketing team, providing guidance and development opportunities. - Manage the digital marketing budget, allocate resources effectively, and track media spend. - Hire and train new digital marketing employees. Campaign execution and optimization - Oversee the planning, execution, and optimization of digital marketing campaigns. - Manage and improve the company's digital presence, including the website, social media profiles, and other digital assets. - Support and coordinate content creation for various platforms. - Work with other departments like product, design, and sales to ensure cohesive strategies. Performance analysis and reporting - Analyze digital marketing performance data and metrics to track effectiveness and identify areas for improvement. - Monitor and report on KPIs to senior management, demonstrating the impact of digital marketing. - Conduct campaign reviews and present performance updates and insights to stakeholders.

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