Senior Manager

1 week ago

Gurgaon Haryana, India EXL Service Full time

Job Title Marketing Analytics Specialist Banking Analytics Experience 4 years Location Gurgaon Bangalore Pune Work Mode Hybrid About the Role We are looking for an experienced Marketing Analytics Specialist to join our dynamic team The ideal candidate will have a strong background in banking analytics preferably working with US banks or credit unions and will play a key role in transforming data into actionable marketing strategies to drive customer acquisition engagement and retention Key Responsibilities Analyze customer and product data from banking portfolios to generate actionable marketing insights Design implement and track marketing campaigns targeted to retail and commercial banking customers Develop segmentation strategies models to identify high-potential customer segments and cross-sell opportunities Collaborate with marketing product and data teams to design experiments and measure campaign effectiveness e g A B testing holdout groups Present analytical findings and recommendations to stakeholders to guide marketing strategy and investment decisions Monitor and report on key marketing KPIs campaign ROI and customer behavior trends Leverage advanced analytics tools SQL Python R Tableau etc to automate reporting and build dashboards Use Machine Learning to build sophisticated models predicting customer churn propensity to buy next best action etc Requirements Minimum 4 years of experience in marketing analytics preferably in the banking or financial services domain Strong understanding of credit products customer lifecycle and marketing strategies within US banks or credit unions Proven experience in data extraction data wrangling and statistical analysis Proficiency in SQL and at least one statistical programming language Python or R Experience with BI tools e g Tableau Power BI to visualize and communicate insights Strong business acumen and ability to translate data insights into strategic recommendations Excellent communication and stakeholder management skills Notice period Max 60 days immediate joiners preferred Education Bachelors or Masters in Quantitative field such as Economics Statistics Mathematics BTech MTech MBA from Tier 1 colleges IIT NIT IIM

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