
Creative Strategist
2 days ago
About DIRTS:
DIRTS is a fast-growing wellness-focused D2C brand based in India, committed to helping people live healthier, more comfortable lives. At our core, we are on a mission to solve real, everyday problems, especially those related to body and foot discomfort, through thoughtfully designed lifestyle solutions.
We blend innovation, functionality, and empathy to create products that support well-being, with a strong emphasis on quality, comfort, and long-term impact. As a digitally native brand, DIRTS has quickly built a loyal community that values authenticity, quality, and trust.
If you're passionate about writing punchy, high-converting scripts that combine emotion, problem-solving, and storytelling, this is your opportunity to join a dynamic team where your words directly impact sales.
Key Responsibilities:
• Write engaging User-Generated Content (UGC), testimonial-style, and product advertisement scripts for D2C performance ads.
• Develop creative, concise scripts for Reels, short-form UGC, and paid ad creatives tailored to content creators.
• Research and identify audience pain points, product benefits, emotional triggers, and trends to fuel script ideation.
• Conduct in-depth product research and competitor analysis to craft unique messaging angles.
• Create well-structured short-form scripts following frameworks like PAS (Problem-Agitate-Solution) and AIDA.
• Craft high-converting performance creatives designed to drive direct response through clear messaging, emotional triggers, and CTA optimization across Meta and other paid platforms.
• Analyze creative performance data (CTR, watch time, conversions) and optimize scripts based on insights.
• Collaborate closely with video editors, creative strategists, and performance marketers to ensure seamless execution.
• Stay updated on platform trends, ad policies, and evolving storytelling styles in digital direct response.
Requirements:
• Proven experience writing performance ads or UGC scripts for D2C brands (direct response or agency experience preferred).
• Ability to write hook-driven, problem-aware, solution-oriented short-form content for Meta Ads, Instagram Reels, etc.
• Deep understanding of emotional copywriting, buyer psychology, and product positioning.
• Experience using research, customer reviews, and data to develop creative insights.
• Familiarity with A/B testing, performance metrics, and iterative script refinement.
• Ability to work in a fast-paced, feedback-driven creative environment.
• Strong understanding and hands-on experience creating high-converting performance creatives for paid social platforms (Meta)
• Strong written communication skills in English.
• Bonus: Experience in health/wellness, consumer goods, or footwear space.
Key Performance Indicators (KPIs):
• Scroll-Stop Rate & Hook Effectiveness
• Engagement Metrics: CTR, watch time, shares, comments
• Conversion Rates: Purchases, leads, or other performance goals
• Audience Retention Metrics
• Testing Success: A/B test improvements
• Adaptability: Fast turnaround on script revisions
• Feedback Integration: Responsiveness to creative feedback
• Originality: Consistent delivery of fresh, non-generic creative angles
How to Apply:
If you're a creative storyteller who understands how to sell through words and wants to write for ads that convert, we want to hear from you
-
Content Strategist Lead
2 days ago
Noida, Uttar Pradesh, India beBeeStrategist Full time ₹ 21,60,000 - ₹ 24,60,000Content Strategist LeadAs a seasoned Content Strategist Lead, you will be responsible for driving the creation and implementation of impactful digital video content across various platforms.Lead a team of creative professionals in developing and executing strategic content plans that engage target audiences.Collaborate with cross-functional teams to develop...
-
Content Strategist
2 days ago
Noida, Uttar Pradesh, India beBeeStrategist Full time ₹ 9,00,000 - ₹ 15,00,000About Creative Writing\As a creative strategist, you will write engaging content that combines emotion, problem-solving, and storytelling for D2C performance ads. The ideal candidate has proven experience writing high-converting scripts for direct-to-consumer brands.\Key Responsibilities:\\Write punchy scripts for Meta Ads and Reels.\Develop creative,...
-
Growth Manager
4 weeks ago
Noida, Uttar Pradesh, India That's Creative Full timeJob Title: Sales Strategist – Kids Play CenterLocation: Shalimar BaghExperience: 3+ years in sales or marketing roles targeting parents or kids' servicesEmployment Type: Full-timeJob Overview:We are hiring a Growth Manager to grow footfall, memberships, and event bookings for our children's play center. You will lead sales campaigns targeting parents,...
-
Digital Marketing Strategist
1 day ago
Noida, Uttar Pradesh, India beBeeMarketing Full time ₹ 9,00,000 - ₹ 12,00,000Job Title: Digital Marketing StrategistThe role of a Digital Marketing Strategist is pivotal in driving business growth through data-driven digital marketing campaigns. This specialist develops, executes, and optimizes campaigns across multiple channels to achieve measurable results.Develop and manage performance marketing campaigns on search engines (SEM),...
-
Growth Manager
3 weeks ago
Noida, Uttar Pradesh, India That's Creative Full timeJob Title: Sales Strategist – Kids Play CenterLocation: Shalimar BaghExperience: 3+ years in sales or marketing roles targeting parents or kids' servicesEmployment Type: Full-timeJob Overview:We are hiring a Growth Manager to grow footfall, memberships, and event bookings for our children's play center. You will lead sales campaigns targeting parents,...
-
Creative Strategist
1 day ago
Noida, Uttar Pradesh, India MakeAR Full timeCalling All Creative Trailblazers
-
Presentation Strategist
13 hours ago
Noida, Uttar Pradesh, India beBeePresentation Full time ₹ 20,00,000 - ₹ 25,00,000As a Presentation Strategist, you will play a vital role in shaping our brand's narrative by creating impactful, visually engaging presentations for internal and external stakeholders. You will work closely with cross-functional teams to deliver consistent, brand-compliant, and creative presentation assets that effectively communicate complex data and...
-
Regional Marketing Strategist
5 days ago
Noida, Uttar Pradesh, India beBeeMarketing Full time ₹ 1,08,00,000 - ₹ 1,44,00,000Regional Marketing StrategistDrive regional marketing programs development in the South APAC region. Showcase your skills as a trusted provider of analytics and insights.About YouWe are looking for a candidate with:4-5 years of B2B marketing experience3 years of direct experience in campaign and event managementStrategic, creative, and collaborative...
-
Digital Marketing Strategist
2 days ago
Noida, Uttar Pradesh, India beBeeMarketing Full time ₹ 12,86,800 - ₹ 25,53,600Job Title: Digital Marketing StrategistWe're seeking a results-driven professional to lead and optimize digital marketing campaigns across platforms. The ideal candidate will have hands-on experience with performance marketing, app promotion, retention strategies, and a deep understanding of analytics tools to drive measurable business growth.Key...
-
Content Strategist
5 hours ago
Noida, Uttar Pradesh, India namoza Full timeJob DescriptionLocation: Noida Sector 58Employment Type: Full-timeExperience Level: Minimum 1 yearNamoza is currently building a demand engine for healthcare brands and help businesses to build a strong digital presence.Content will be the cornerstone of our product and service offering - that&aposs how we drive awareness, build authority, and generate leads...