Application Marketing Associate

3 weeks ago

Hisar, India Amrutam Full time

Job Description About Us Amrutam is a pioneering Ayurvedic lifestyle and wellness platform that blends the ancient wisdom of Ayurveda with the convenience of modern technology. Founded with a vision to make holistic health accessible and trustworthy, Amrutam offers a range of authentic Ayurvedic products and services – from doctor consultations to wellness content – all in one place. Job Details Base Location:- Delhi NCR Department:- Marketing Working Mode :- Hybrid Experience :- 1 to 3 years (mandatory) Qualification:- Bachelor’s degree in Marketing, Business, or a related field Reporting Head :– Head – Marketing CTC :- As per market standard Level:- Mid Key Responsibilities 1. Drive App Installs - Plan and execute paid user acquisition campaigns across Meta Ads, Google App Campaigns, Apple Search Ads, and other relevant platforms. - Optimize App Store Optimization (ASO) to increase organic visibility and downloads. - Collaborate with content team to leverage influencers, content creators, and affiliates to drive app installs 2. Boost App Engagement - Implement push notification, in-app messaging, and WhatsApp/email journeys to engage users. - Work with design/content teams to create high-converting creatives and campaigns. - Track and improve Day 1, Day 7, Day 30 retention through personalized engagement strategies. 3. Drive App Revenue (E-commerce + Consultations) - Run retargeting and re-engagement campaigns to convert users into paying customers. - Scale E-commerce revenue by driving product discovery, cart conversions, and repeat purchases. - Grow Consultation bookings by promoting Amrutam’s free and paid Ayurvedic consultations via campaigns, in-app placements, and personalized communication. - Collaborate with product and CRM teams to design offers, loyalty programs, and gamified experiences. - Monitor key metrics like ARPU, ROAS, consultation conversion rates, and CAC:LTV ratio, and optimize for sustainable growth. Skill Requirements 1. 1–3 years of experience in digital/app marketing (D2C/e-commerce/consumer tech preferred). 2. Hands-on experience with Meta Ads, Google Ads (UAC), ASO, and analytics tools (Firebase, AppsFlyer, Adjust, or similar). 3. Strong understanding of app funnels (Install → Activation → Retention → Revenue). 4. Creative mindset with the ability to test, analyze, and optimize campaigns. 5. Passion for Ayurveda, wellness, and consumer-first marketing is a plus. Required Technical Knowledge 1. Must-have familiarity: Firebase, AppsFlyer/Adjust, MoEngage/CleverTap, Google & Meta Ads. 2. Good-to-have: WebEngage, Branch.Io, OneSignal, ASO tools like AppTweak/Data.Ai.

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