Google Ads Specialist

4 days ago

Hyderabad Telangana, India Aptita Full time

LI-PS1 Performance Marketer - Google and Meta Ads Location Hyderabad India Position Performance Marketer Experience 2 Years Employment Type Full-time Email on -vaishnavi yelgulwar aptita com Key Responsibilities Develop implement and manage performance marketing campaigns across Google Ads and Meta Ads platforms Conduct thorough keyword research audience targeting and competitive analysis to inform campaign strategies Monitor and analyze campaign performance data to identify trends insights and opportunities for optimization Perform A B testing to improve ad copy creatives and landing pages Collaborate with the creative team to develop compelling ad visuals and copy Stay updated with the latest trends and best practices in digital marketing and performance advertising Provide regular reports and performance updates to clients and internal stakeholders Manage budgets bid strategies and overall campaign spend to ensure maximum efficiency and ROI Continuously optimize campaigns to improve key performance indicators KPIs such as CTR CPC CPA and ROAS Qualifications Minimum of 2 years of experience in performance marketing specifically in managing Google Ads and Meta Ads campaigns Proven track record of successfully optimizing campaigns to achieve high performance metrics Strong analytical skills with the ability to interpret data and make data-driven decisions Proficiency in using Google Analytics Google Ads Manager Facebook Ads Manager and other relevant tools Excellent understanding of digital marketing principles including PPC SEO and SEM Strong communication skills and the ability to present complex information clearly and concisely Ability to work collaboratively in a fast-paced and dynamic environment Google Ads and Meta Blueprint certifications are a plus

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