Vertical Lead
2 weeks ago
Job Description Kuku is looking for a Vertical Lead - Microdramas to own the strategy, creative direction, and performance of our storytelling vertical. This role demands a leader who can combine creative innovation with business acumen and operational execution to deliver tangible results. The ideal candidate will be a storytelling expert with a data-driven mindset, capable of leading high-velocity content production, optimizing content ROI, and driving audience growth across multiple languages and formats. This role requires a deep understanding of consumer behavior, social media insights, engagement strategies, and performance analytics, ensuring that every story contributes to both brand and business objectives. Key Responsibilities - Define and execute the content strategy for microdramas fiction, aligned with KUKU's business priorities, audience preferences, and growth goals. - Lead and mentor a team of writers, producers, and creative stakeholders, as well as manage external partners like production houses, talent, and dubbing studios. - Collaborate with P&L owners, marketing, product, and analytics teams to measure content performance, optimize engagement, and maximize business impact. - Integrate emerging storytelling techniques and technologies, including generative AI, to enhance content quality, speed, and scalability. - Analyze audience insights, industry trends, and competitor benchmarks to inform content decisions, ensuring a strong balance of creativity and business value. - Implement operational best practices for high-volume content production without compromising quality. Qualifications - Bachelor's degree in Media, Communications, or a related field; advanced degree preferred. - 79 years of experience in content creation and production, with a focus on fictional, consumer-facing formats. - Proven track record in long-form storytelling, with experience leading successful, high-velocity content production at scale. - Experience in integrating generative AI or emerging content technologies into production workflows is highly desirable. - Strong understanding of regional content preferences and multilingual production. - Exceptional business acumen, including the ability to tie content strategies to revenue, engagement metrics, and audience growth. - Excellent leadership, communication, and project management skills. Why Join Us - Lead content strategy for India's fastest-growing storytelling platform. - Work in a data-driven, creative, and collaborative environment, shaping stories that reach millions of users. - Directly influence audience growth, engagement, and business outcomes through innovative content strategies. - Competitive salary with growth opportunities in content, marketing, and product leadership. - Be part of a mission-driven company: Create in India, Create for the World, redefining Indian entertainment and storytelling. Skills: content creation,content production,analytics,strategy,leadership,content strategy,storytelling
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