Business Analyst

2 weeks ago

Noida, Uttar Pradesh, India Biz2X Full time
Job Description

We are seeking a Business Analyst to join our Marketing Team, responsible for generating insights through data analysis and reporting. The candidate will play a crucial role in optimizing marketing strategies, improving campaign performance, and supporting the marketing team with actionable insights.

Responsibilities

- Daily Reporting & Analysis: Responsible for preparing and delivering daily performance reports to track key metrics and KPIs.
- Data Management: Utilize SQL to extract, manipulate, and analyze large datasets to generate insights.
- Reporting Tools: Leverage tools like Excel and PowerBI to create dashboards, reports, and visualizations for better decision-making.
- Marketing Insights: Provide data-driven insights to support marketing strategies and improve the performance of ongoing campaigns.
- Collaboration: Work closely with cross-functional teams, including marketing, sales, and product, to understand business requirements and provide analytical support.
- Performance Tracking: Monitor the effectiveness of marketing channels and campaigns (e.g., PPC, SEO, Affiliate Marketing, CPC) and recommend improvements.
- Ad-hoc Analysis: Conduct deep dives into specific data sets as required to identify trends, opportunities, and areas for optimization.

Qualifications

- Education: B.Tech/BE or a preferred MBA in Analytics or a related field.
- Experience: 3-6 years of proven experience in business analysis, preferably with a focus on marketing and analytics.

Required Skills

Technical Skills:

- Hands-on experience with SQL to manage and query data.
- Advanced proficiency in Excel (VLOOKUP, Pivot Tables, Formulas, etc.).
- PowerBI experience to build reports, dashboards, and data visualizations.

Bonus Skills:

- Knowledge of Python for data analysis and automation is a plus.
- Knowledge of Google Analytics for performance tracking and reporting.
- Familiarity with digital marketing concepts such as PPC, SEO, Affiliate Marketing, and CPC.

Skills & Competencies:

- Strong analytical and problem-solving abilities.
- Attention to detail and a high degree of accuracy in analysis and reporting.
- Ability to work under pressure and meet deadlines in a fast-paced environment.
- Strong communication skills to present insights clearly to stakeholders.
- A self-starter with the ability to work independently and as part of a team.

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