Digital Marketing Executive

Job Description Your mission Key Responsibilities Multi-Channel Campaign Management - Focuses on defining and maintaining the Ideal Customer Profile for marketing campaigns. - Works closely with sales, product and marketing teams to ensure continual ICP alignment. - Develop and implement digital marketing strategies across all platforms (LinkedIn as priority), to increase brand awareness, engagement, and lead generation. - Plan, launch, and optimise Ads and sponsored campaigns with a focus on achieving measurable B2B outcomes. - Maintain a comprehensive content calendar to ensure posts are timely, relevant, and consistent. - Work closely with marketing, product and sales to deliver cohesive, high-impact campaigns. - Monitor, analyse, and report on performance metrics, using insights to refine strategies and demonstrate return on investment. Paid Advertising & Re-Engagement - Plan, launch, and optimise paid campaigns across all platforms (LinkedIn as priority), focusing on brand awareness, re-engagement, and lead nurturing for B2B audiences. - Allocate and monitor budgets across all platforms to ensure maximum return on investment. - Analyse campaign performance data and adjust tactics to achieve improved results. Content Creation & Optimisation - Create and implement engaging, brand-aligned copy and multimedia content for web, digital and social company pages and leadership profiles. - Collaborate with the Graphic Designer to conceptualise, create, curate, and schedule impactful content for web, digital and social channels - including company pages, leadership profiles, on all platforms - tailored to B2B audiences. - Plan and manage content calendars to ensure timely delivery and alignment with broader campaign objectives. - Conceptualise, shoot, and edit short-form video content, such as reels, for social platforms. - Partner with the Graphic Designer to incorporate branded visuals into video content. - Utilise AI tools for content ideation, video editing, captions, and the creation of trend-based content, while maintaining editorial control. Social Media & Community Engagement - Manage and expand the company's presence on all social platforms (LinkedIn as priority) - Engage with audiences, respond to comments, and foster brand loyalty. - Execute both paid and organic campaigns, monitor social media trends, and adjust strategies as needed. Website & Conversion Optimisation - Collaborate with the Marketing team to improve and plan website content, design, and functionality. - Implement A/B testing and other techniques to enhance user experience and boost conversion rates. Your profile Requirements - Based in India (remote role). - Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience). - Excellent English written, editing, and verbal communication skills. - Proven experience managing LinkedIn company pages, campaigns, and Ads for B2B brands or organisations, with measurable results. - Demonstrated success in planning and running Google and Meta Ads for B2B re-engagement and lead generation. - Proficiency in digital marketing tools (LinkedIn Campaign Manager, Google Ads, Facebook Business Manager, HubSpot, Canva, Adobe Suite, etc.). - Familiarity with social media management tools - Familiarity with content management tools - Understanding of analytics and ability to interpret data to guide strategy. - Creativity, adaptability, and a proactive approach to problem-solving. - Ability to work independently and manage multiple tasks effectively. - Strong personal or professional LinkedIn presence is a plus. Desirable Skills - Portfolio demonstrating successful B2B multi-channel content and campaigns - In-depth understanding of LinkedIn as a content and marketing platform, including algorithm trends and optimisation strategies. - Knowledge of paid social advertising and campaign optimisation. - Basic graphic design or video editing skills. (Canva, Premier pro, CapCut) Why us Orixcom is looking for a proactive Digital Marketing Executive to strengthen our digital presence, enhance B2B engagement, and drive the generation of high-quality leads, with a particular emphasis on B2B platforms, like LinkedIn. This position requires a blend of strategic thinking and hands-on content creation. The primary focus will be effectively targeting, and retargeting, our Ideal Customer Profile (ICP) across all platforms, launching and managing paid campaigns, as well as planning and executing digital Ads to support re-engagement and lead nurturing efforts. The successful candidate will develop and implement digital strategies, create compelling content, including video, and expand our professional community in alignment with our brand values and business objectives. About Us Business Connectivity, Simplified. Managing evolving network connectivity demands is increasingly complex for businesses. Simplify your network connectivity with flexible and integrated solutions.