Ppc Manager

2 weeks ago

Delhi, Delhi, India Kaplan International Pathways Full time

PPC Manager Delhi IndiaReference number JR242945Location Delhi IndiaWorking pattern 9 30 a m - 6 00 p m IST need to be flexible for coverage Contract Type PermanentNumber of roles 1Salary CompetitiveWe are looking for PPC Manager to join our team As the PPC Manager you will advise implement test and optimise advertising campaigns all around the world driving both volume and quality of leads You ll help launch and report on various paid search and paid social campaigns across Google Ads Instagram Facebook TikTok Snapchat etc to boost the recruitment effort You will lead on test and learn activities to enhance our PPC campaigns You ll receive mentoring from digital marketing experts and gain valuable exposure to many other important aspects of a marketing team that s currently going from strength to strength A detailed job description can be viewedIf the link does not work for you please copy and paste the following URL into your web browser What we re looking for Essential Minimum 2 years PPC and Paid Social experienceKnowledge of digital marketing conceptsStrong analytical skillsHigh attention to detailStrong understanding of reporting platforms e g Google AnalyticsStrong communication skills and ability to build relationshipsExcellent organisational and project management skillsPositive attitude flexible can work collaborativelyEnthusiastic energetic and passionate likes to bring ideas to the tableInterest in ongoing learning and desire for personal developmentDesirable Experience in a CRM system e g SalesforceMarketing Mathematics or Business-related degreeFluency in written and Spoken English other languages are a plusWorking knowledge of tagging and tracking e g Google Tag ManagerTo help you succeed we ll train you in our wide range of products and services so that you understand what you re contributing to and we ll work with you to determine what additional training you need Lastly we will work hard to ensure that you are supported and guided so that you enjoy your job and achieve your potential Key responsibilities Lead on paid search activity providing expertise and knowledge to deliver maximum return on investmentImplement and monitor paid social media campaigns for Kaplan International Pathways to achieve objectives in targeted leads and customer acquisitionAdjust paid campaigns to multiple geographic regions when neededOptimize and report on test and learn activities to innovate and establish best practices for the paid channels activity across the international marketsDrive efficiencies with analytics-led plan build and test of PPC campaignsReport and analyze results regularly by using different data sources Google Analytics Salesforce advertising platforms etc Implement and monitor data-led strategies for the international markets that deliver against the marketing plansCollate and distribute information for internal reportingPresent strategies and plans to internal stakeholders in the markets and other central teamsHelp lead on sharing internal and external digital trends and technologies with the team to continually improve the program and maintain competitive advantageBuild and maintain relationships with market managersIdentify improvement opportunities across the digital analytics remit supporting the wider roadmapWhat we do a division of Kaplan Inc offers international students a wide range of flexible study options - from University preparation programmes in the UK Australia USA and Japan through to full degree programmes in Singapore Hong Kong and Australia Through our academic partnerships with leading universities our expertise in student recruitment our exceptional teaching and a real focus on customer service and pastoral care each year we are proud to welcome thousands of students from more than 100 countries through the doors of our colleges Following the parent company s footsteps and its model to grow worldwide the Kaplan India office was established in India 15 years ago and had grown tremendously since its inception It s added destinations and teams across different functions and also houses some of the representatives of its partner universities A team that is continuously growing and engaged The people make it a happy place to come back to and we are always looking for like-minded people to join us We work hard have each other s back and believe in teamwork What we offerContributory pension schemeMedical insurance for self dependent company sponsored 23 days holiday plus national holidaysWorking hours 37 5 per week Flexible based on role requirement The opportunity to grow as part of a division in a successful multi-national education companyHow to applyTo apply for this role please submit a CV along with a Cover Letter detailing how you meet the requirements of the role no later than 19 January 2025 Note we recommend that you apply at the earliest as we reserve the right to close the role before the closing date if we have gathered a suitable shortlist Application SupportIf you require support completing your application or wish to talk to someone about the role before applying please complete the following At Kaplan International Pathways we re dedicated to fostering a diverse equitable and inclusive global workforce As equal opportunity employers we ensure fair treatment for all employees safeguarding them from discrimination based on protected characteristics as defined in the Equality Act 2010 and beyond We actively welcome individuals from varied backgrounds to apply for roles within our organisation appreciating the distinct viewpoints and contributions they offer We especially encourage applications from underrepresented groups including diverse racial and ethnic backgrounds LGBTQ individuals women people with visible and hidden disabilities and individuals of any age or family status Furthermore we proudly endorse and provide a platform for our Employee Resource Groups such as Kaplan Pride Higher Ground Race Ethnicity and Cultural Heritage Group and Parents and Carers These groups serve as vital forums for support connection and advocacy within our company Kaplan International Pathways

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