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3 weeks ago

Gurgaon Haryana, India Mancraft Consulting Full time

Key Roles Responsibilities - Develop and execute comprehensive SEO strategies tailored for the healthcare insurance industry driving high-quality organic traffic and leads to Niva Bupa s digital platforms Conduct in-depth keyword research focusing on health insurance wellness and related customer intent to identify content opportunities Optimize website architecture meta tags landing pages and on-page elements for both users and search engines ensuring compliance with healthcare marketing regulations Oversee technical SEO audits and collaborate with web developers to resolve issues affecting crawlability indexation and site speed Collaborate with the content marketing team to create SEO-optimized content that educates and engages prospective customers Manage off-page SEO activities including link-building strategies digital PR and partnerships relevant to healthcare and insurance domains Monitor and analyze SEO performance metrics using tools like Google Analytics Search Console SEMrush or Ahrefs prepare detailed monthly reports with actionable insights Stay updated with search engine algorithms and healthcare industry trends adapting strategies to maintain competitive advantage Lead SEO campaigns aligned with broader digital marketing initiatives such as paid campaigns social media and brand awareness efforts Coordinate with external agencies to ensure alignment with company goals Key Functional Competencies - Advanced SEO Strategy Development Ability to design and implement sophisticated multi-channel SEO strategies aligned with business goals Expertise in long-term organic growth planning and competitive landscape analysis Technical SEO Proficiency Strong knowledge of website architecture crawl budget optimization schema markup hreflang tags canonicalization and advanced troubleshooting Proficiency in diagnosing and resolving complex SEO technical issues affecting site health and performance Data Analytics Performance Measurement Advanced skills in analyzing SEO KPIs and interpreting data from Google Analytics Search Console and SEO platforms Capability to generate actionable insights and strategic recommendations from large datasets Behavioral Competency Demonstrates strong problem-solving skills and the ability to analyze complex data to make informed decisions and optimize strategies Works well with cross-functional teams such as marketing content and development values input and fosters a cooperative environment Takes ownership of SEO projects and challenges proactively identifies issues and opportunities without waiting for direction Understands end-user behavior and preferences focuses on creating SEO strategies that enhance user experience and satisfaction Required Skills - MBA Qualified in Marketing 2 yrs of exp

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