Senior Manager Digital Marketing

4 weeks ago

Gurgaon Haryana, India BD Full time

Summary Position Summary The Head of Digital Marketing will lead the strategic planning execution and optimization of digital marketing and omnichannel initiatives to drive brand awareness lead generation and customer engagement across the company s medical devices portfolio This role demands a strong grasp of digital marketing fundamentals leadership in digital transformation and the ability to navigate complex stakeholder environments The role will need to develop a deep understanding of healthcare marketing and regulatory compliance While healthcare experience is valued we welcome candidates from other industries especially those with experience marketing to professionals apart from healthcare workers e g engineers CAs lawyers etc Key Responsibilities Digital Strategy Leadership Develop and execute a comprehensive digital marketing strategy aligned with business goals Drive digital transformation to enhance customer experience and engagement Collaborate with cross-functional teams including Sales Product Regulatory and Medical Affairs to ensure alignment and impact Campaign Management Plan and implement omnichannel campaigns across web social media email paid media and automation platforms Oversee content strategy and development tailored to healthcare stakeholders e g clinicians hospital administrators patients Ensure campaigns meet healthcare regulatory requirements Analytics Optimization Monitor KPIs and ROI across digital channels provide actionable insights Use analytics tools e g Salesforce Marketo HubSpot Adobe Experience Manager Google Analytics to drive data-informed decisions Conduct A B testing conversion rate optimization and audience segmentation Team Vendor Management Build and lead a high-performing digital marketing team Manage relationships with digital agencies media partners and technology vendors to deliver results Innovation Trends Stay current with digital marketing trends tools and technologies across industries Identify and pilot emerging platforms e g AI AR VR telehealth personalization engines to enhance engagement and efficiency Required Qualifications Master s degree in Marketing Digital Media Business or related field 10 years of experience in digital marketing with at least 2 years in a team leadership role Proven experience with digital tools and platforms e g Salesforce HubSpot Adobe Google Ads Strong leadership communication and stakeholder management skills Analytical mindset with a strong grasp of performance metrics and data interpretation Experience in global or multi-regional marketing is a plus Preferred Experience Sectoral Experience Experience in industries where marketing is targeted to professionals e g healthcare education legal financial services Healthcare Experience Prior experience in healthcare medical devices or life sciences marketing is a strong advantage Compliance Knowledge Familiarity with healthcare regulations e g FDA HIPAA MDR is preferred but not mandatory Required Skills Optional Skills Primary Work Location IND Gurgaon - Signature Towers B Additional Locations Work Shift

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