AM/Manager – Digital Marketing
1 week ago
Job Description:Key Roles & Responsibilities:- Develop and execute comprehensive SEO strategies tailored for the healthcare insurance industry, driving high-quality organic traffic and leads to Niva Bupa's digital platforms.Conduct in-depth keyword research focusing on health insurance, wellness, and related customer intent to identify content opportunities.Optimize website architecture, meta tags, landing pages, and on-page elements for both users and search engines, ensuring compliance with healthcare marketing regulations.Oversee technical SEO audits and collaborate with web developers to resolve issues affecting crawlability, indexation, and site speed.Collaborate with the content marketing team to create SEO-optimized content that educates and engages prospective customers.Manage off-page SEO activities, including link-building strategies, digital PR, and partnerships relevant to healthcare and insurance domains.Monitor and analyze SEO performance metrics using tools like Google Analytics, Search Console, SEMrush, or Ahrefs; prepare detailed monthly reports with actionable insights.Stay updated with search engine algorithms and healthcare industry trends, adapting strategies to maintain competitive advantage.Lead SEO campaigns aligned with broader digital marketing initiatives such as paid campaigns, social media, and brand awareness efforts.Coordinate with external agencies to ensure alignment with company goalsKey Functional Competencies:-Advanced SEO Strategy Development: Ability to design and implement sophisticated, multi-channel SEO strategies aligned with business goals.Expertise in long-term organic growth planning and competitive landscape analysisTechnical SEO Proficiency:Strong knowledge of website architecture, crawl budget optimization, schema markup, hreflang tags, canonicalization, and advanced troubleshooting.Proficiency in diagnosing and resolving complex SEO technical issues affecting site health and performance.Data Analytics & Performance Measurement:Advanced skills in analyzing SEO KPIs and interpreting data from Google Analytics, Search Console, and SEO platforms.Capability to generate actionable insights and strategic recommendations from large datasetsBehavioral Competency:Demonstrates strong problem-solving skills and the ability to analyze complex data to make informed decisions and optimize strategiesWorks well with cross-functional teams such as marketing, content, and development; values input and fosters a cooperative environmentTakes ownership of SEO projects and challenges; proactively identifies issues and opportunities without waiting for directionUnderstands end-user behavior and preferences; focuses on creating SEO strategies that enhance user experience and satisfactionRequired Skills:-MBA Qualified in Marketing2+yrs of exp
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Etrade Marketing
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Digital Marketing Internship
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Gurgaon, Haryana, India RaseoTech Digital Full time ₹ 4,80,000 - ₹ 6,00,000 per yearResponsibilities:Develop and implement comprehensive digital marketing strategies that align with the company's goals and objectives.Plan and execute all digital marketing activities, including SEO/SEM, email marketing, social media marketing, display advertising, and PPC campaigns.Analyze and evaluate the effectiveness of digital marketing campaigns and...
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Am/manager – Digital Marketing
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Gurgaon, Haryana, India Mancraft Consulting Full timeKey Roles Responsibilities - Develop and execute comprehensive SEO strategies tailored for the healthcare insurance industry driving high-quality organic traffic and leads to Niva Bupa s digital platforms Conduct in-depth keyword research focusing on health insurance wellness and related customer intent to identify content opportunities Optimize website...
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