15h Left Ad Operations Manager

2 weeks ago


Bengaluru, India Truecaller Full time

Job Description What you bring in: - 4 + Years of experience working with Performance Marketing/Advertising and Programmatic Advertising Technologies (DSPs, SSPs, DMPs, Deal IDs, RTB etc.). - Understanding and Experience working with 3rd Party Tracking platforms (MMPs) such as Appsflyer, Branch, Singular, Adjust etc. and able to analyze data, troubleshoot issues with tracking parameters. - In-depth knowledge of ad-server, ad networks and the online advertising industry. - Comfort with Microsoft Excel and ability to consolidate information and work with multiple data points. - Experience in setting up campaigns and managing the campaign performance independently - Understanding of Google Ad Manager / ad-server and campaign configuration on such ad-server s - Understanding upper funnel (brand messaging, calls to action) and lower funnel (direct response, conversion) campaign tactics - Knowledge/keeping track of the latest trends associated with online marketing like PMP, RTB, Video, App and Native advertising operations. - Experience optimizing campaigns to perform against brand awareness and direct-response KPIs (VCR/viewability/CPA/CPI/CPL etc). - Experience in strategic audience work - Strong understanding of data landscape and utilization (1st party, 2nd/3rd party) - Experience with multiple third-party verification partners such as Moat, IAS, and Double Verify. - Experience with various third-party tag specs including brand studies, DMPs, etc.



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