Ad Operations Manager

7 days ago

Bengaluru, Karnataka, India Razorpay Software Pvt Ltd Full time ₹ 12,00,000 - ₹ 24,00,000 per year

Associate Manager - Ad Operations

Razorpay was founded by Shashank Kumar and Harshil Mathur in 2014. Razorpay is building a new-age digital banking hub (Neobank) for businesses in India with the mission is to enable frictionless banking and payments experiences for businesses of all shapes and sizes. What started as a B2B payments company is processing billions of dollars of payments for lakhs of businesses across India.

We are a full-stack financial services organisation, committed to helping Indian businesses with comprehensive and innovative payment and business banking solutions built over robust technology to address the entire length and breadth of the payment and banking journey for any business. Over the past year, we've disbursed loans worth millions of dollars in loans to thousands of businesses. In parallel, Razorpay is reimagining how businesses manage money by simplifying business banking (via Razorpay X) and enabling capital availability for businesses (via Razorpay Capital).

The Role:

This role will be responsible for supporting ad-network campaigns by managing operational workflows, campaign performance tracking, and cross-team coordination. The role involves working closely with Analytics, Finance, Product, and Business teams to optimize campaigns, streamline invoicing, and ensure smooth execution of advertising initiatives.

Roles & Responsibilities: Campaign Operations & Support:
  • Collaborate with Analytics to extract and format business data for decision-making.

  • Assist in campaign go-live processes, including legal agreement follow-ups, merchant onboarding, and offer ID creation.

  • Oversee the end-to-end go-live process for merchant promotions and TPAP promotions.
Funnel Tracking & Reporting:
  • Track and share campaign performance reports (MIS, funnel efficiency, experiment results).

  • Generate and distribute transaction reports for TPAPs in collaboration with the analytics team.

  • Refresh the merchant database quarterly to ensure accurate targeting.

Invoicing & Finance Coordination:
  • Manage the end-to-end invoicing process, including data preparation, approvals, and follow-ups with Finance & clients.

  • Coordinate with internal stakeholders to ensure accurate financial reporting.

Administrative & Compliance Tasks:
  • Handle customer opt-in/opt-out requests and maintain a tracker for campaign reference.

  • Monitor pending leads in Salesforce and alert the business team for follow-ups.

Mandatory Qualifications:
  • 1 years of experience utilizing BI tools and data-driven decision-making to enhance campaign efficiency with tools like SQL and Tableau.
  • Competent on Google sheets/ Excel
  • Exposure in campaign optimization, analytics.
  • Good grasp of working with data, being able to use BI tools (basic SQL coding, use of Tableau/Querybook preferable), create RCAs if required
  • Strong interpersonal and communication skills, clubbed with a "go-getter" attitude
Razorpay believes in and follows an equal employment opportunity policy that doesn't discriminate on gender, religion, sexual orientation, colour, nationality, age, etc. We welcome interests and applications from all groups and communities across the globe.
Follow us on LinkedIn & Twitter Experience LevelMid Level

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