Performance Marketing

Job Description

Job Title: Performance Marketing and Growth Manager

Location: Bangalore

Employment Type: Full-time

At Monrow Shoes & Bags, we believe fashion and functionality can co-exist.

Fashion + comfort is the DNA of our Brand.

As India's highest-rated comfort-first footwear brand and a PETA-awarded vegan brand, we're building something bold. With a growing pan-India presence and a culture rooted in innovation and

ownership, this is the perfect place to make an impact.

Monrow is among fastest growing D2C fashionbrands in India. Monrow's core philosophy of

comfort + fashion has carved out a brilliantposition for them in the footwear market.

Job Summary:

We are seeking a dynamic and analytical Performance Marketing and Growth Manager to lead our digital acquisition efforts and accelerate user growth on DTC Channel. This role combines strategic thinking with hands-on execution, focusing on paid media On Meta and Google+ New emerging channels, conversion optimization, and data-driven experimentation to scale our DTC business.

Key Responsibilities:

Develop and execute DTC channel performance marketing strategies to drive customer acquisition and revenue growth. To fully own P&L driving sustained growth with profitability.

Own Budgeting, execution, and optimization across paid search, social, display, and affiliate channels

Analyse performance, identify drop-off points, and implement CRO tactics to improve conversion rates

Collaborate with product, design, and analytics teams to run growth experiments

Stay ahead of digital trends, platform updates, and emerging growth tactics

Requirements:

2-3 years of experience in scaling a brand on META & Google

Performance marketing, growth hacking, or digital acquisition role

Analyse marketplace data, sales trends, and competitive pricing to inform strategic

decisions and improve sales performance.

Strong grasp of metrics, attribution models, and customer segmentation

Proficient in marketplace selling platforms

Exceptional communication and customer service skills.

Self-starter with strong problem-solving skills.

Excellent analytical skills and comfort with data-driven decision-making

Analyse marketplace data, sales trends, and competitive pricing to inform strategic decisions and improve sales performance.

Continuously monitor reviews and address any customer service issues that arise on the marketplace platforms, ensuring a high level of customer satisfaction.

Monitor marketplace policies and regulations to ensure compliance.

Creative mindset with a bias for rapid experimentation and iteration

Preferred Skills:

Experience in DTC growth environments

Who wants to evolve their skill beyond performance marketing

Explores of how P&L of DTC brands are scaled

Genuine holistic growth strategy learner

Understand consumer journeys and can apply A/B testing to optimize funnels

Familiarity with marketing automation tools and CRM platforms

Knowledge Organic growth strategies

Strong communication and stakeholder management skills

Perks:

Competitive earning + Outstanding learning

Blazing-fast ad creatives, powered by our agile in-house content team.

Opportunity to shape growth strategy in a fast-paced environment

Collaborative culture with room for innovation and experimentation

Access to learning resources and career development

Health Insurance

Our Culture:

We're a team that celebrates small wins and big ideas. You'll find the freedom to execute your vision, backed by a tribe of young, energetic teammates who bring fresh perspectives and infectious enthusiasm.

We believe in creating a space where you feel seen, heard, and supported.

We believe in sharp thinking, strong ownership, and real growth. There's room to ask status quo, take risks, and build things you're proud of.

Share your latest CV: [Confidential Information]