CRM & Performance Marketing Manager [Apply Now]
2 days ago
Job Description – CRM & Performance Marketing Manager Role Overview We are seeking a data-driven and execution-focused CRM & Performance Marketing Manager to lead lifecycle marketing, customer retention, and affiliate initiatives. This role will own end-to-end planning, execution, and optimization of CRM campaigns (Email, SMS, Push, WhatsApp), drive conversion and loyalty initiatives, and scale affiliate marketing programs. The ideal candidate understands the nuances of beauty consumers, purchase cycles, and engagement triggers — and is capable of crafting meaningful customer journeys that drive engagement, repeat rate, and revenue growth. Role Details Department: Marketing Location: Kolkata Experience: 3–6 years in CRM, retention, or performance marketing (preferably in D2C beauty/eCommerce) Role Type: Full-time Key Responsibilities 1. CRM Campaign Management & Strategy - Develop and execute the monthly CRM strategy and calendar, driving segmentation, targeting, and performance across channels. - Manage Email, SMS, WhatsApp, and Push campaigns, including content coordination, brand manager reviews, UTM tagging, DLT approvals, scheduling, and reporting. - Track and analyze CRM KPIs (open rate, CTR, reach, conversions, and revenue contribution). - Ensure campaign performance aligns with business goals for retention, repeat rate, and engagement. - Implement conversion tactics for non-converted website visitors using CRM and funnel insights. - Utilize Shopify and GA4 data to extract actionable customer insights, collaborating with web/product teams to deploy segmented offers. - Partner with tech teams to enhance CRM systems and implement tech-led retention improvements. 1. Affiliate Marketing - Develop and manage affiliate marketing strategies, optimizing partner performance to meet revenue and ROI goals. - Oversee affiliate onboarding, compliance, and payout validation processes. - Monitor and analyze affiliate performance data to ensure efficiency and scalability. 1. Customer Loyalty - Drive tier-wise engagement strategies to enhance loyalty program participation and yield. - Evaluate customer activity, reward redemption, and engagement to optimize member retention and lifetime value (LTV). Key Performance Indicators (KPIs) - CRM channel revenue contribution and repeat purchase rate - Email/SMS/Push engagement metrics (Open Rate, CTR, CVR) - Customer retention rate and LTV growth - Affiliate ROI and incremental sales contribution Requirements - Master’s degree in Marketing. - 3–6 years of hands-on experience in CRM, retention, or performance marketing. - Proven experience in D2C or beauty eCommerce marketing environments. - Proficiency with CRM tools (WebEngage, MoEngage, CleverTap, etc.) and analytics platforms (GA4, Shopify Analytics, Looker Studio). - Strong understanding of segmentation, automation workflows, and customer journey mapping. - Experience managing affiliate partnerships and ROI-based campaigns. - Analytical mindset with comfort in data interpretation and A/B testing. - Strong project management and cross-functional coordination skills. - Familiarity with WhatsApp Business API, Push Notification systems, and loyalty platforms. - Basic HTML knowledge for email customization or CRM automation.
-
CRM & Performance Marketing Manager
2 days ago
Kolkata, India Dot & Key Skincare Full timeJob Description – CRM & Performance Marketing ManagerRole OverviewWe are seeking a data-driven and execution-focused CRM & Performance Marketing Manager to lead lifecycle marketing, customer retention, and affiliate initiatives. This role will own end-to-end planning, execution, and optimization of CRM campaigns (Email, SMS, Push, WhatsApp), drive...
-
CRM & Performance Marketing Manager
2 days ago
Kolkata, India Dot & Key Skincare Full timeJob Description – CRM & Performance Marketing ManagerRole OverviewWe are seeking a data-driven and execution-focused CRM & Performance Marketing Manager to lead lifecycle marketing, customer retention, and affiliate initiatives. This role will own end-to-end planning, execution, and optimization of CRM campaigns (Email, SMS, Push, WhatsApp), drive...
-
Apply Now: Account Manager
2 weeks ago
Greater Kolkata Area, India Marketing Lab Full timeAbout Marketing Lab: Marketing Lab is a team of unconventional, creative marketers based in New Town, Kolkata. We are looking for a dynamic and results-driven Account Management Executive to join our fast-paced performance marketing agency. The ideal candidate will be responsible for managing client relationships, developing digital marketing strategies, and...
-
▷ Apply Now! Country Manager
3 weeks ago
Kolkata, India Safe Planet Full time🌍 We’re Hiring – Country Manager (Kolkata, India) 🚀 Safe Planet Group, a leading Australian energy company, is expanding globally. We are establishing our backend operations in Kolkata and are seeking a Country Manager to lead this exciting new chapter. 💼 Role: Country Manager – India (Kolkata) 📍 Location: Kolkata, India 📈 Growth...
-
Kolkata, India OSAA by Adarsh Full time#Hiring #Marketing #Branding #Fashion #PretlineClothing We are Hiring Marketing & Brand Manager – Fashion & Online Business for our Pretline Clothing Brand – VAAYU - A growing fashion brand dedicated to creating contemporary yet timeless designs. We are now looking for a dynamic Marketing & Brand Manager with proven experience in fashion marketing and...
-
▷ Apply Now: Performance Content Manager
2 days ago
Kolkata, India Chaizup Beverages LLP Full timeJob Description Company Description Chaizup Beverages LLP is a respected Indian company specializing in the international and domestic trading of tea and other agricultural commodities. As one of the top exporters of tea from India, we export over 9 million kilograms of tea annually to more than 15 countries, serving a diverse client base of over 50 clients....
-
Performance Marketing Specialist
2 weeks ago
Kolkata, West Bengal, India Digi Magia Full time ₹ 9,00,000 - ₹ 12,00,000 per yearWe're Hiring: Performance Marketing Specialist at Digi Magia Are you passionate about creating impactful digital campaigns that drive real results? At Digi Magia, a fast-growing marketing agency in Kolkata, we're looking for a Performance Marketing Specialist to join our dynamic team. What You'll DoPlan & execute digital campaigns across Google, Meta,...
-
Performance Marketer
1 week ago
Kolkata, West Bengal, India Qtonix Software Pvt Ltd Full time ₹ 2,50,000 - ₹ 7,50,000 per yearDesignation:Performance MarketerLocation:KolkataExperience:2 to 4+ yearsShift:DayTiming:9.30 AM to 6.30 PM (5-Days working)Job Type:Full-timeSalary:NegotiableNOTE:Also Interested candidates can Apply now/DM me/ share thier CVs ator Whatsapp to .Feel free to share this with anyone in your network who might be a great fitResponsibilities:· Develop and...
-
Digital Marketing Manager
2 weeks ago
Kolkata, West Bengal, India CRM AUDIO VIDEO PRIVATE LIMITED Full time ₹ 2,70,000 - ₹ 3,60,000 per yearLocation: Salt Lake, KolkataJob Type: Full-timeNote: candidates with prior relevant experience should apply.About Us:We are a leading insurance WEB-AGGREGATOR form EAST INDIA. We're looking forward for CENERGETIC CANDIDATE TO JOIN OUR GROWTH STORY AND TO BUILD THERE CAREER WITH US. WE ARE LOOKING FOR MOTIVATED RELATIONSHIP OFFICER(Telesales) Executive to...
-
▷ [Apply in 3 Minutes] CRM IT Head
4 days ago
Kolkata, India Client of Anthroplace Full timePosition: CRM IT Head Experience: 15 years and above Educational Qualification: Bachelor’s / Master’s degree - Computer Science/ IT, preferably Responsibilities: - 1. Developing and executing the overall CRM technology strategy, aligning it with the company's objectives and ensuring it supports business needs. 2. Overseeing the selection, implementation,...
