Senior Executive

2 days ago

Chennai Tamil Nadu, India CIEL HR Full time

A good career opportunity awaits you with our client who is into construction and manufacturing Role Job Summary A Digital Marketing Executive is responsible for planning executing and managing various digital marketing campaigns to promote a company s products or services online They utilize various digital channels and strategies to drive brand awareness engage with the target audience and generate leads or conversions Duties Responsibilities Develop and implement digital marketing strategies to achieve business objectives Manage and optimize online marketing campaigns across various platforms including search engines social media email marketing and display advertising Conduct market research and competitor analysis to identify trends opportunities and effective marketing strategies Create and manage content for digital marketing campaigns including website content blog posts social media posts and email newsletters Monitor and analyze website traffic and online user behavior using web analytics tools to identify areas for improvement and optimization Collaborate with internal teams such as graphic designers content writers and developers to create engaging and effective digital assets Implement SEO strategies to improve organic search rankings and drive targeted traffic to the company s website Manage and grow the company s social media presence including content creation community management and engagement Track and report on key performance indicators KPIs for digital marketing campaigns such as conversion rates click-through rates and return on investment ROI Stay up to date with the latest industry trends technologies and best practices in digital marketing and recommend innovative ideas for marketing campaigns Job Qualifications Bachelor s degree in marketing communications or a related field Proven work experience in digital marketing preferably in a similar role Strong knowledge of digital marketing channels strategies and tools such as SEO SEM social media marketing email marketing and web analytics Proficiency in using digital marketing platforms and tools such as Google Analytics Google Ads Facebook Ads Manager and email marketing software Excellent written and verbal communication skills with the ability to create compelling content for digital platforms Creative thinking and ability to generate innovative ideas for marketing campaigns Strong project management skills and ability to manage multiple campaigns simultaneously

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