Product Marketing Manager

Job Description Product Marketing Manager (B2B and B2C) Location: Remote Type: Full-Time Salary: Rs 40,000 per month(negotiable based on experience) Company: CelebrateAlly AI for Meaningful Celebrations About CelebrateAlly CelebrateAlly is an AI-powered celebration platform that helps individuals and businesses create meaningful, personalized experiences. Our B2C platform empowers users to craft heartfelt messages, cards, and keepsakes for life's special moments. Our B2B offering CelebrateAlly Pro helps small businesses such as florists, gift shops, bakeries, and event planners embed AI-powered tools like product quizzes, recommenders, and visualizers directly on their websites to engage customers and increase sales. We're looking for a Product Marketing Specialist to drive growth across both our consumer and business products. The ideal candidate combines creativity and analytics someone who can tell great stories, execute smart marketing strategies, and translate insights into growth.rt. What You'll Do B2C Marketing - Manage CelebrateAlly's social media presence across Instagram, Pinterest, Facebook, and LinkedIn ensuring consistent brand voice and visual identity. - Plan and execute content campaigns, including reels, posts, and stories that drive engagement and user growth. - Develop and manage influencer partnerships to amplify CelebrateAlly's reach and visibility across relevant communities. - Create SEO-optimized content blogs, landing pages, and campaign copy that convert traffic into users. - Analyze performance metrics such as engagement, reach, and conversion to refine strategy and improve ROI. - Collaborate with design and product teams to align messaging, visuals, and product positioning across all touchpoints. B2B Marketing - Lead go-to-market strategies for CelebrateAlly Pro's AI tools targeted at small and medium-sized businesses. - Develop product positioning, case studies, and campaigns that clearly communicate the value of AI tools for business growth. - Identify and build partnerships with event planners, small business owners, and industry influencers. - Run outreach campaigns, webinars, and demos on platforms such as LinkedIn and Facebook to generate leads. - Optimize B2B marketing funnels landing pages, email sequences, and sales collateral to improve lead generation and customer retention. Requirements - 24 years of experience in product marketing, growth marketing, or digital marketing, preferably within SaaS, AI, or consumer tech. - Proven track record managing social media, brand campaigns, and influencer partnerships. - Strong understanding of SEO, content strategy, analytics, and marketing automation tools (e.g., HubSpot, Mailchimp, Google Analytics). - Excellent written and verbal communication skills, with the ability to tailor messaging for both consumers and business clients. - Comfortable working independently in a fast-paced startup environment and managing multiple priorities. - Familiarity with Shopify, Wix, or WooCommerce platforms is a plus. - Experience in creative tech, e-commerce, or AI marketing is an advantage. Why Join CelebrateAlly - Be part of a passionate, creative team redefining how people and businesses celebrate life's moments. - Work directly with the founder and engineering team, shaping the growth of both our consumer and business platforms. - Enjoy flexible remote work, creative freedom, and the opportunity to lead high-impact marketing campaigns that combine technology, storytelling, and human connection. -