Product Marketing Manager

JD - Product Marketing Manager REPORTING This position will report to the VP of Demand Generation Revenue Strategy EMPLOYMENT TYPE Full-Time LOCATION Remote SHIFT TIMINGS 2 30 pm to 11 30 pm IST 5 00 am to 2 00 pm EST We are seeking a strategic and hands-on Marketing Manager with a proven track record in SaaS marketing especially in customer marketing initiatives such as customer engagement advocacy retention and lifecycle marketing This individual will play a key leadership role in driving our marketing strategy while managing and mentoring a team of talented marketers You will report to the Head of Marketing and work cross-functionally with Sales Customer Success and Product What You ll Be Doing Strategic Leadership Own and evolve the overall marketing strategy in alignment with company goals Develop and execute customer marketing programs to enhance customer engagement retention and advocacy including NPS referrals testimonials reviews and case studies Design and oversee lifecycle campaigns that support upsell cross-sell and product adoption goals Team Management Lead coach and mentor a team of marketing professionals demand gen content design etc Foster a performance-driven collaborative and innovative team culture Ensure timely delivery of campaigns content and performance reports Promote the use of design tools like Canva templates to maintain brand consistency and accelerate content production Campaign Planning Execution Drive multi-channel marketing campaigns email content social media paid webinars etc targeting both prospects and customers Optimize lead nurturing workows to move prospects through the funnel eciently Own marketing automation workows and CRM integration to support customer communication and engagement Collaboration Cross-functional Alignment Work closely with Customer Success and Product teams to understand customer needs feedback and product updates Partner with Sales to align messaging and ensure marketing supports pipeline and revenue targets Lead initiatives to collect and showcase customer stories testimonials and success metrics Align campaign objectives with company OKRs and track performance accordingly Analytics Optimization Dene and track KPIs across all campaigns and channels including customer engagement metrics Analyze performance data and translate insights into actionable strategies Manage marketing budgets and ensure ROI from campaigns and tools Qualifications 11-15 years of marketing experience preferably in B2B SaaS Minimum 5-6 years of people management experience with a demonstrated ability to build and lead high-performing teams Strong experience in customer marketing and lifecycle marketing Deep understanding of modern marketing tools e g HubSpot Salesforce Marketo Pardot etc Strong project management skills with the ability to handle multiple priorities in a fast-paced environment Excellent communication skills both written and verbal Analytical mindset with a data-driven approach to decision-making SaaS experience at the SMB Mid Market and Enterprise level strongly preferred Leadership experience managed teams Knowledge of customer success platforms and retention analytics Prior experience working in remote and globally distributed teams Passion for storytelling and showcasing customer success Demonstrated experience using AI tools for marketing tasks such as content ideation and creation Experience with Canva templates or similar tools to streamline visual content creation Experience developing and aligning marketing initiatives with OKRs To perform this job successfully an individual must be able to perform each essential duty satisfactorily The requirements listed above are representative of knowledge skill and or ability required Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions