Paid Ads Specialist
1 week ago
Department: Marketing
Employment Type: Permanent, Full Time
Job Location: Vadodara - Gujarat
Job Summary
Alpha Dezine Services Private Limited is looking for an experienced Paid Ads Specialist to join our Marketing team. As a Paid Ads Specialist, you will be responsible to develop and execute global paid media strategies, managing and optimizing campaigns across multiple platforms, and analyzing campaign performance to improve ad efficiency.
Key Responsibilities
1. Paid Advertising Strategy & Execution: Develop and execute global paid media strategies to drive conversions, traffic, and brand awareness. Manage and optimize campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn, X, TikTok, YouTube, and regional platforms. Design and implement programmatic advertising, retargeting, and display ad campaigns that drive results. Continuously test and refine ad creatives, headlines, calls-to-action (CTAs), and audience segments to optimize campaign performance.
2. Data Analysis & Performance Optimization: Analyze campaign performance using Google Analytics, Facebook Business Manager, and third-party analytics tools. Continuously optimize CPC, CPA, ROAS, and CTR to improve ad efficiency. Conduct A/B testing on ad copy, landing pages, and bidding strategies. Leverage AI-driven bidding models and automation tools to scale campaigns effectively.
3. International Market Expansion & Localization: Adapt ad creatives and messaging for different cultures, languages, and regional markets. Optimize campaigns for global e-commerce platforms, marketplaces, and local consumer behaviours. Modify ad creatives for different languages and cultures, ensuring compliance with regional regulations (GDPR, CCPA, etc.) and maximizing performance.
4. Budget & ROI Management: Allocate and optimize global ad budgets to maximize ROI across different regions. Track and analyze spending efficiency, cost per acquisition, and lifetime value (LTV). Provide weekly and monthly reports with insights and recommendations for scaling campaigns.
5. Cross-functional Collaboration: Work closely with content, social media, SEO, and creative teams to ensure alignment in marketing efforts. Provide insights to influence ad creatives, landing page optimizations, and audience targeting. Keep up with global trends, algorithm changes and competitive benchmarks to stay ahead in digital advertising.
Experience and Qualifications
- 5-8 years of experience in paid advertising, performance marketing, or PPC for international brands.
- Bachelor's degree in marketing, digital advertising, data analytics.
- Certifications in Google Ads, Meta Ads, LinkedIn Ads, Performance Marketing, or Programmatic Advertising required.
- Master's degree in digital marketing, Business Analytics, or International Business is an added advantage.
- Strong knowledge of programmatic advertising, display ads, and remarketing strategies.
- Experience with AI-driven ad optimization, bidding strategies, and audience segmentation.
- Ability to manage multi-million-dollar ad budgets while maximizing performance.
- Strong analytical and problem-solving skills with data-driven decision-making abilities.
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