▷ [05/10/2025] SEO & Performance Marketing Specialist / Content & Brand Marketing Specialist

Job Description

SEO & Performance Marketing Specialist

Position: SEO & Performance Marketing Specialist

Location: On-site, Goa

Reporting To: Head of Marketing

Role Summary:

We are looking for an analytical, results-driven SEO & Performance Marketing Specialist to take ownership of Ashray Developers digital presence. The role involves improving organic search rankings, managing paid campaigns, and delivering measurable results.

Key Responsibilities:

- Develop and execute SEO strategy (on-page, off-page, technical) to improve organic rankings.
- Conduct keyword research and competitor analysis.
- Manage Google Ads, Meta Ads, and other paid campaigns to generate leads and conversions.
- Optimise and manage Google My Business (GMB) profile and local search presence.
- Track, analyse, and report campaign performance.
- Collaborate with content and creative teams to optimise landing pages and marketing assets.
- Implement A/B testing, conversion rate optimisation, and retargeting campaigns.
- Stay updated with industry trends, algorithm updates, and marketing tools.

Requirements:

- 35 years of experience in SEO, SEM, and paid campaigns.
- Strong knowledge of Google Analytics, Search Console, Meta Ads Manager, and GMB optimisation.
- Experience in real estate or luxury lifestyle brands preferred.
- Analytical mindset with ability to interpret data and make actionable recommendations.
- Proactive and able to work in a fast-paced environment.

What Makes You Stand Out:

- Hands-on experience in managing end-to-end SEO and performance campaigns.
- Proven track record of improving organic rankings and driving qualified leads.
- Strong technical SEO skills, including site audits and structured data implementation.
- Expertise in AEO (Answer Engine Optimisation) and GEO (Geo-targeted marketing) strategies.
- Ability to translate data insights into actionable strategies.
- Familiarity with local SEO and Google My Business optimisation for real estate.

Content & Brand Marketing Specialist

Position: Content & Brand Marketing Specialist

Location: On-site, Goa

Reporting To: Head of Marketing

Role Summary:

We are seeking a creative, strategic Content & Brand Marketing Specialist to manage Ashray Developers content marketing, social media, and brand communications. This person will craft compelling narratives and ensure consistent brand messaging across all channels.

Key Responsibilities:

- Develop, write, and edit content for blogs, newsletters, long-form content, website, social media, and other channels.
- Plan and execute traditional PR activities, including press releases, media outreach, and collaborations.
- Define brand voice and messaging frameworks.
- Collaborate with SEO & Performance Marketing Specialist to optimise content for search and conversions.
- Manage social media channels, create campaigns, and maintain community engagement.
- Work with designers, videographers, and photographers to produce marketing assets.
- Track performance metrics and optimise content campaigns.
- Maintain brand consistency across all touch-points.

Requirements:

- 35 years of experience in content marketing, brand storytelling, or digital marketing.
- Excellent writing, editing, and storytelling skills.
- Experience in blogs, newsletters, long-form content, and traditional PR.
- Familiarity with social media platforms, content management systems, and basic design tools.
- Experience in real estate, luxury, or lifestyle brands is a plus.
- Strong understanding of digital marketing, SEO, and content optimisation.
- Creative, detail-oriented, and highly organised.

What Makes You Stand Out:

- Proven ability to create compelling content across multiple channels.
- Strong storytelling and brand-building skills.
- Experience in planning and executing PR campaigns.
- Ability to work cross-functionally with designers, SEO specialists, and external agencies.
- Attention to detail and consistency in brand communication.