Digital Marketing Executive

2 weeks ago

Pune, Maharashtra, India Apex Group Full time

The Apex Group was established in Bermuda in 2003 and is now one of the world s largest fund administration and middle office solutions providers Our business is unique in its ability to reach globally service locally and provide cross-jurisdictional services With our clients at the heart of everything we do our hard-working team has successfully delivered on an unprecedented growth and transformation journey and we are now represented by over circa 13 000 employees across 112 offices worldwide Your career with us should reflect your energy and passion That s why at Apex Group we will do more than simply empower you We will work to supercharge your unique skills and experience Take the lead and we ll give you the support you need to be at the top of your game And we offer you the freedom to be a positive disrupter and turn big ideas into bold industry-changing realities For our business for clients and for you Role Overview We are seeking a results-driven Digital Marketing Specialist with hands-on experience in Salesforce Pardot to join our marketing team This role will be responsible for executing and optimizing digital campaigns managing lead generation workflows and driving engagement through data-driven strategies Key Responsibilities Plan execute and optimize email marketing campaigns using Pardot Manage lead scoring nurturing and segmentation strategies Collaborate with sales and marketing teams to align campaign goals with business objectives Monitor and analyze campaign performance metrics to improve ROI Create and manage landing pages forms and automation rules in Pardot Ensure compliance with data privacy regulations e g GDPR Support integration between Pardot and CRM systems e g Salesforce Contribute to content strategy and digital asset creation Required Skills Qualifications 4 years of experience in digital marketing with a strong focus on Pardot Proficiency in marketing automation email marketing and lead management Strong analytical skills and experience with campaign performance reporting Familiarity with CRM platforms especially Salesforce Excellent communication and project management skills Preferred Qualifications Pardot Specialist or Consultant certification Experience with B2B marketing and account-based strategies Knowledge of SEO SEM and social media marketing Disclaimer Unsolicited CVs sent to Apex Talent Acquisition Team or Hiring Managers by recruitment agencies will not be accepted for this position Apex operates a direct sourcing model and where agency assistance is required the Talent Acquisition team will engage directly with our exclusive recruitment partners

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