Brand Strategist

1 week ago

Mumbai, Maharashtra, India The Minimalist Full time

What You ll Do - Lead the development of brand positioning tone of voice brand architecture and visual identity briefs for clients across sectors - Craft brand narratives purpose statements and messaging frameworks that are distinct and enduring - Develop social media strategies grounded in brand insight audience behavior and platform potential - Build content calendars format banks and campaign ideas aligned to brand strategy and business goals - Collaborate with creative and design teams to ensure brand and content ideas come alive with impact - Present strategy thinking confidently to clients - both visually and verbally What We re Looking For - 3-6 years of experience in brand consulting advertising or content-led digital agencies - Proven track record of building brands from scratch - from brand name to identity to launch comms - Strong understanding of social platforms trends and the ability to turn strategy into snackable content ideas - Equal comfort in writing sharp decks and quick post copy - A thinker-doer with a sharp eye for design language and cultural nuance - Bonus if you ve worked across sectors - from lifestyle to finance to D2C ref updazz com

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