Digital Media Manager

1 day ago

Bengaluru India Herbal Strategi Full time

Job Description

Location: Bangalore

Work Mode: On-site

Workdays: 6 Days a Week

About Herbal Strategi

Herbal Strategi is a leading herbal homecare brand offering 100% natural, non-toxic, and eco-friendly solutions across repellents, cleaners, and fresheners. With strong presence on Amazon, Flipkart, D2C, and Quick Commerce.

Role Overview

We are looking for a Media Manager Performance Marketing with 23 years of hands-on experience in running ROI-driven campaigns. The role demands expertise in YouTube and Google Ads, Meta Ads, GTM, GMC, Google Analytics, and Marketplace Ads (Amazon & Flipkart). The ideal candidate must be analytical, detail-oriented, and passionate about brand building.

Key Responsibilities

- Plan, execute, and continuously optimize performance campaigns across Google, Meta, Amazon, and Flipkart.
- Manage and monitor budgets to deliver ROAS/ROI goals.
- Own campaign tracking and attribution through Google Tag Manager (GTM), GMC, and Google Analytics
- Build and manage keyword strategies, audience segments, and bid optimizations for efficiency
- Run A/B tests on creatives, ad copies, targeting, and landing pages to improve conversion rates.
- Track Amazon & Flipkart ad placements, keyword ranking, and TACoS to maximize marketplace revenue
- Prepare weeklyperformance reports with actionable insights
- Stay updated with new ad tech, platform updates, and automation tools to maintain a competitive edge.

Qualifications & Skills

- 23 years of direct experience managing digital performance campaigns
- Strong hands-on knowledge of Google Ads, Meta Ads, GTM, GMC, Google Analytics, Amazon Ads, Flipkart Ads
- Strong Excel skills for reporting & analytics
- Proven track record of meeting ROAS, ROI, and CPA targets
- Strong analytical skills with attention to detail
- Ability to manage multiple campaigns and budgets simultaneously

What We Offer

- High-ownership role in scaling performance marketing for a fast-growing brand
- Exposure to multi-platform campaigns (E-Commerce, D2C, Marketplaces)
- Competitive salary
- Collaborative and fast-paced work environment.

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