Social Media Manager
5 days ago
Job Description
Company Description
Drig Digital is a results-driven marketing agency based in Chennai, passionate about digital marketing. Specializing in website development, app development, social media marketing, and SEO, we focus on multiple strategies to enhance our client's online marketing presence. We are committed to delivering the best results while being flexible with budget constraints.
Role Description
Social Media Manager
- Platform expertise (Instagram, LinkedIn, YouTube, Twitter/X, Facebook).
- Content strategy and calendar planning.
- Copywriting that aligns with brand tone and drives engagement.
- Strong knowledge of analytics and insights tools (Meta Business Suite, LinkedIn Analytics, etc.).
- Paid ads understanding (not execution-level but strategy-level awareness).
Experience
- 2-3 years handling social accounts for brands or agencies.
- Proven record of growing accounts and improving engagement/lead generation.
- Experience in multiple content formatsreels, carousels, stories, polls, newsletters.
Creative & Strategic Thinking
- Knows how to craft campaigns around product launches, events, or seasonal trends.
- Familiar with growth tactics (hashtags, collaborations, influencer tie-ups, community building).
- Trend spotting and adapting quickly to new platform features.
Team & Workflow
- Ability to work with designers, video editors, and performance marketers to execute campaigns.
- Comfortable briefing creative teams and ensuring brand consistency.
- Strong project management and multitasking ability.
Personality Fit
- Strong communicator, both internally and externally.
- Balances creativity with analyticsdoesn't just post, but measures what works.
- Proactive, experimental, and quick to adapt to changes in algorithms.
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