Social Media Strategy

Job Description

We are seeking a dynamic and experienced Social Media Strategy & Client Relations Manager to lead and execute comprehensive social media campaigns for our diverse portfolio of clients, with a specialized focus on the Restaurant and Hotel sectors. This role requires a blend of high-level strategic thinking, hands-on execution oversight, flawless project management, and exceptional client communication. The manager will be responsible for developing data-driven social media strategies that not only align with each client's unique brand identity but also drive measurable business results.

Key Responsibilities1. Social Media Strategy & Planning

- Develop and Own Strategy: Create, present, and gain approval for holistic, tailored social media strategies (including content pillars, platform selection, paid media recommendations, and growth tactics) for multiple restaurant and hotel clients.
- Brand Alignment: Ensure all planned and executed social media activitiesincluding tone of voice, visual identity, and campaign messagingare consistently aligned with the client's brand guidelines and marketing objectives.
- Trend Analysis: Stay current with the latest social media trends, platform updates, and best practices within the hospitality industry to keep client strategies fresh and competitive.

2. Execution Oversight & Project Management

- Plan-to-Execution: Manage the end-to-end process of turning strategic plans into actionable deliverables, overseeing content creation, scheduling, community management, and paid promotion.
- Timeline and Delivery: Establish clear project timelines and act as the central project manager to ensure all social media content, campaigns, and reports are executed and delivered accurately and on time.
- Resource Coordination: Coordinate closely with internal teams (e.g., content creators, graphic designers, copywriters, media buyers) to ensure they have the necessary inputs and are delivering high-quality assets.

3. Client Relations & Communication

- Primary Point of Contact: Serve as the main contact person for assigned clients, building strong, trusting relationships and maintaining a deep understanding of their business goals.
- Presentation & Reporting: Confidently present strategies, content plans, and performance reports to clients, translating complex data into clear, actionable insights and demonstrating the ROI of social media efforts.
- Feedback Management: Efficiently manage client feedback and revisions, ensuring changes are implemented accurately while maintaining strategic integrity and project timelines.

Qualifications

- Experience: Minimum of 3-5 years of experience in social media marketing, with at least 2 years focused on developing and executing strategies for the Restaurant, Hotel, or broader Hospitality sectors.
- Proven Track Record: Demonstrated success in growing social media engagement, reach, and conversion for clients in a professional agency or in-house setting.
- Skills: Expertise in major social media platforms (Instagram, Facebook, TikTok, Pinterest, LinkedIn) and proficiency with social media management and analytics tools (e.g., Sprout Social, Later, Google Analytics).
- Project Management: Excellent organizational and project management skills, with the ability to manage multiple complex projects simultaneously under tight deadlines.
- Communication: Exceptional written and verbal communication skills, with a polished, professional demeanor for client-facing interactions.
- Education: Bachelor's degree in Marketing, Communications, or a related field is preferred.