
Social Media Associate
3 days ago
Position Overview:
We are seeking a Regional Social Media Manager for Ludhiana to drive growth and engagement across school fan pages. The role demands expertise in short-form video creation, social media campaigns, and platform optimization. Success will be measured by 15% MoM follower growth, 10%+ engagement rates, and consistent daily content output.
Key Responsibilities :
- Content Production (60%)
- Create 5 high-quality videos weekly (Reels/Shorts, testimonials, event highlights).
- Publish daily shorts across YouTube & social media.
- Design 5+ static posts weekly (graphics, carousels, stories).
- Update weekly Google My Business posts.
Growth & Engagement (25%)
- Deliver 15% MoM follower growth & 10%+ engagement rates.
- Share weekly updates (photos, events, announcements).
- Drive 6+ Google reviews/month per location.
Campaigns & Initiatives (15%)
- Execute 1+ localized digital campaign/month.
- Train students to create content via Social Media Clubs.
- Track and report KPIs with actionable insights.
Performance Metrics (KPIs)
- 5 videos/week | Daily shorts | 5+ static posts/week
- 15% follower growth (MoM) | 10%+ engagement rate
- 6+ Google reviews/location/month
Skills & Qualifications
- Graduate (Marketing, Mass Comm., or related field preferred).
- 2+ years in social media marketing with focus on short-form video.
- Hands-on with Canva, CapCut, Premiere Pro (or similar).
- Proven track record in achieving 15%+ MoM account growth.
- Strong communication, organizational, and collaboration skills.
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