Senior Meta ads Specialist

2 weeks ago

Hyderabad India Comfort Click Full time

Job Description About Job We are looking for an experienced Senior Meta Ads Specialist who has hands-on expertise in scaling D2C eCommerce brands in US, UK, or European markets. The ideal candidate will be a data-driven performance marketer who understands how to manage and optimize campaigns across Facebook, Instagram, and Meta Audience Network, while maximizing key metrics such as ROAS, ROI, CTR, CPA, CAC, AOV, and LTV. Key Responsibilities - Plan, execute, and optimize Meta Ads campaigns across Facebook, Instagram, and Audience Network for international D2C markets. - Create, test, and scale ad creatives aligned with brand positioning and audience behavior. - Manage audiences, pixels, and conversion events to ensure accurate tracking and optimization. - Monitor campaign performance using Meta Ads Manager and GA4; provide actionable insights to improve ROAS and reduce CPA. - Continuously A/B test ad copies, creatives, formats, and bidding strategies to improve CTR and conversions. - Collaborate with design, product, and content teams to align campaigns with product launches and promotions. - Stay updated on Meta Ads trends, D2C market shifts, and competitor strategies across global markets. Qualification - 3+ years of hands-on Meta Ads experience in D2C (international markets preferred). - Proven track record scaling campaigns profitably across Facebook, Instagram, and Audience Network. - Strong understanding of Meta pixels, events, conversion tracking, and GA4 integration. - Deep knowledge of D2C performance metrics (ROAS, ROI, CTR, CPA, CAC, LTV, AOV). - Analytical mindset with strong data interpretation and optimization skills. - Excellent communication and cross-functional collaboration abilities. - Certification in Meta Blueprint / Facebook Ads is a plus. About Us Join Comfort Click, a premier e-commerce multinational specializing in branded nutraceuticals, vitamins, minerals, and healthcare products for humans and pets. Since our inception in 2005, we have rapidly expanded across Europe and continue to strengthen our footprint globally. In 2025, Comfort Click became a proud part of Zydus Wellness Ltd., one of India's most respected and publicly listed healthcare and wellness companies. Backed by the legacy, trust, and innovation of Zydus, we are now entering an exciting new phase of growth combining our strong e-commerce expertise with the stability and scale of a global healthcare leader. Our UK headquarters, along with our dynamic Indian offices in Hyderabad and Vadodara, are at the forefront of continuous innovation, strongly focused on nurturing in-house talent. We cultivate a collaborative and entrepreneurial culture, where decision-making is swift, ideas are valued, and your contributions make a visible impact. At the same time, being part of Zydus Wellness provides the credibility, career stability, and opportunities that come with a world-renowned healthcare group. Be part of Comfort Click's exhilarating growth story within the Zydus family, where your career is empowered by both speed and scale.

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