Meta Ads Specialist

3 weeks ago


india, IN Trawlii Full time
Performance Marketing Specialist – Meta Ads (International Clients)


Location: Work from Home

Experience: Minimum 3 years

Client Base: USA, UK, Europe, Australia (Healthcare/Clinics preferred)


About the Role


We are looking for an experienced Performance Marketing Specialist – Meta Ads to join our growing team at Trawlii Pvt. Ltd. The ideal candidate must have hands-on experience running Facebook & Instagram ad campaigns for international clients, with proven success in lead generation campaigns


Key Responsibilities


  • Plan, create, and optimize Meta (Facebook + Instagram) ad campaigns.
  • Manage lead generation campaigns for clients.
  • Conduct audience research, competitor analysis & campaign strategy planning.
  • Track campaign performance in Meta Business Suite/Ads Manager and report insights.
  • Optimize campaigns for ROI, CPL, and conversion goals.
  • Stay updated with Meta Ads policies, trends, and best practices.


Requirements


  • 3+ years of experience in running Meta Ads campaigns.
  • Must have worked with international clients (USA, UK, Europe, Australia).
  • Proven track record of generating leads through Meta Ads.
  • Familiarity with tools like Meta Business Suite, Ads Manager, and Google Analytics.






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