Performance Marketing

3 weeks ago

india, IN TalentGum Full time

About the Role :


We are looking for an energetic, detail-oriented, and data-driven Meta Ads Specialist to join our

fast-paced marketing team. In this role, you will work closely with the Meta Advertising Manager to execute high-impact performance campaigns across Facebook and Instagram. This is an ideal position for someone who enjoys hands-on campaign management, loves working with data, and is looking to grow into a full-stack performance marketer over time.


Key Responsibilities :


Campaign Execution

  • Set up and manage Meta ad campaigns including objective selection, audience targeting, placement optimization, and budget allocation.
  • Upload and rotate ad creatives (images, videos, copy) in line with campaign plans and creative briefs.
  • Regularly check campaign health and flag underperforming ads or delivery issues in real-time.
  • Monitor and maintain ad quality scores, delivery insights, and audience overlaps.

Reporting & Analysis

  • Track daily campaign metrics like CPM, CTR, CPL, ROAS, and CAC to support timely optimization.
  • Maintain performance dashboards and help generate weekly and monthly campaign reports.
  • Analyze A/B test results across audiences, creatives, and copy to derive learnings for future campaigns.

Collaboration & Coordination

  • Coordinate with the creative, copywriting, and design teams to ensure timely delivery of assets.
  • Assist the Meta Ads Manager in launching experiments and scaling winning campaigns.
  • Help with ad account hygiene, audience segmentation, naming conventions, and pixel event validations.


Requirements :


Must-Haves

  • 2–4 years of hands-on experience managing or assisting in paid campaigns on Meta (Facebook + Instagram).
  • Solid knowledge of Meta Ads Manager, including campaign structure, audience creation, and bidding logic.
  • Proficiency in Excel or Google Sheets – strong grasp of pivot tables, lookups, filters, and basic data modeling.
  • Comfort working with performance metrics and drawing actionable insights from numbers.
  • Strong attention to detail, time management skills, and ability to work with tight turnarounds.

Nice-to-Haves

  • Familiarity with Facebook Pixel, Conversion APIs, and event setup/debugging.
  • Exposure to tools like Canva, Google Analytics, or any third-party analytics/attribution platforms.
  • Basic understanding of creative testing, landing page funnels, and lead nurturing workflows.
  • Experience working in fast-growth startups or agencies with high performance expectations.

What Success Looks Like

  • Campaigns are executed with zero errors and delivered on time.
  • Daily, weekly, and monthly performance data is accurately maintained and shared.
  • Campaigns are optimized efficiently based on instructions or insights from data.
  • Senior managers have full confidence in execution reliability and reporting quality.


Why Join Us?

  • Work alongside some of the sharpest growth professionals in a fast-scaling Ed-tech brand.
  • Get end-to-end exposure to performance marketing execution, tools, and optimization tactics.
  • Gain mentorship from a senior Meta Ads Manager while building tangible results and case studies.
  • Enjoy autonomy, learning opportunities, and a direct view into how digital marketing drives.

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