Social Media Growth Specialist

2 weeks ago

Delhi India SMC Group Full time

Job Description Department: Branding & Digital Marketing Location: New Delhi (On-site) Company: SMC Global Securities Ltd. About SMC Global SMC Global Securities Ltd. is a diversified financial services company listed on BSE and NSE, offering a wide range of services including brokerage, investment advisory, wealth management, and NBFC financing. With a strong digital footprint and trusted brand reputation, SMC aims to make investing simpler, smarter, and more accessible for every Indian investor. Role Overview We are looking for a creative and data-driven Social Media Growth Specialist to lead the growth of SMC's Instagram and YouTube handles. The ideal candidate will combine strong storytelling skills with a deep understanding of digital platforms, analytics, and financial content. This is a hands-on role - perfect for someone who can think strategically, execute creatively, and drive measurable audience growth and engagement. Key Responsibilities - Develop and execute a content strategy for Instagram and YouTube focused on investor education, brand visibility, and engagement. - Create and manage short-form and long-form video content (Reels, Shorts, explainers, and interviews). - Track and analyze performance metrics such as reach, engagement rate, audience retention, and subscriber growth. - Work with internal research, creative, and compliance teams to ensure content accuracy and brand alignment. - Identify and collaborate with influencers, finance creators, and partners to expand brand reach. - Stay updated with emerging social trends, platform algorithms, and AI tools relevant to content creation. - Plan and execute campaigns around brand milestones, product launches, and market events. - Optimize existing content for discoverability through YouTube SEO and AISO (AI Search Optimization) best practices. What You'll Bring - 36 years of experience in social media marketing or digital content (preferably in BFSI, fintech, or consumer brands). - Strong understanding of Instagram Reels, YouTube content strategy, and analytics tools. - Ability to write scripts, captions, and briefs that simplify complex financial concepts. - Experience working with video production teams or editing tools (Canva, CapCut, Premiere Rush, etc.). - Creative eye for visual storytelling and a strategic mindset for community growth. - Analytical thinking - able to interpret data and use insights to improve performance. - Passion for finance, investments, and helping audiences understand money better. Good to Have - Knowledge of paid social media advertising (Meta Ads / YouTube Ads). - Experience in using social listening or analytics tools. - Exposure to influencer campaigns and digital collaborations. Why Join SMC Global - Work with a respected and fast-growing financial brand. - Lead high-visibility digital growth initiatives. - Collaborate with a dynamic marketing team focused on innovation and impact. - Opportunity to experiment, learn, and shape the brand's social voice across platforms.

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