[15h Left] Social Media Marketing Specialist

5 days ago

Delhi India Unboxfame Official Full time

Job Description Social Media Marketing Manager Location: Saket, New Delhi 110030 Working Hours: 10 AM to 7 PM (5.5 days working) Phone: +91 9910389833 Salary: Upto 35k Job Overview: We are seeking a dynamic and results-driven Social Media Marketing Manager to lead our paid and organic social media efforts across all major platforms, especially Meta (Facebook & Instagram). This role requires a strategic thinker who understands how to drive both brand awareness and conversions through creative content and performance-driven advertising. The ideal candidate is both analytical and creative, with a strong grasp of social media trends, audience behavior, and platform algorithms. Key Responsibilities: 1. Social Media Strategy & Planning - Develop and implement cohesive strategies for both paid and organic social media marketing. - Align social media strategies with overall brand and business objectives. - Plan monthly content calendars, promotional campaigns, and engagement initiatives. 2. Paid Marketing (Meta & Other Platforms) - Plan, execute, and manage paid ad campaigns on Facebook, Instagram, and other relevant platforms. - Conduct A/B testing, audience segmentation, and retargeting to optimize ad performance. - Monitor budgets and bid strategies to ensure optimal return on ad spend (ROAS). 3. Organic Growth & Community Management - Create and oversee daily organic content including posts, reels, stories, and videos. - Increase follower base, engagement, and brand loyalty through consistent and authentic content. - Monitor comments, DMs, and mentions; respond in a timely and brand-consistent manner. 4. Content Creation Collaboration - Collaborate with designers, copywriters, and video editors to create engaging visual and written content. - Stay consistent with brand tone, style, and voice across all platforms. 5. Analytics & Reporting - Track and analyze key performance indicators (KPIs) such as reach, engagement, CTR, conversions, and ROI. - Prepare and present detailed weekly/monthly performance reports with insights and recommendations. 6. Trend Monitoring & Innovation - Stay up to date with platform algorithm changes, tools, features, and industry trends. - Proactively suggest and test new ideas to increase effectiveness across platforms. Qualifications: - Bachelor's degree in Marketing, Communications, or a related field. - 14 years of hands-on experience in social media marketing with both paid and organic strategies. - Strong knowledge of Facebook Ads Manager, Instagram, and other social platforms (LinkedIn, YouTube, etc.). - Proficiency with analytics tools (Meta Business Suite, Google Analytics, etc.). - Excellent copywriting, communication, and project management skills. - Creative mindset with a strong eye for design and storytelling. - Ability to work in a fast-paced environment and manage multiple projects simultaneously.

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