(Urgent) Director – Offline Growth

4 days ago


Hyderabad, India NxtWave Full time

Director – Offline Growth & Lead Generation Location: Hyderabad, India (Work from Office) About NxtWave: NxtWave is one of India’s fastest-growing EdTech startups, empowering youth to become tech professionals through its CCBP 4.0 programs. Founded by alumni from Amazon, IIT Bombay, IIT Kharagpur, and IIIT Hyderabad, NxtWave has trained 200,000+ students across 3,000+ colleges, with 2000+ companies hiring its graduates — including Amazon, Deloitte, TCS, and Accenture. 🔗 Learn more: https://www.ccbp.in We’re seeking a strategic and data-driven leader to head Digital Growth & Lead Generation across NxtWave’s products. The role involves leading channel managers, optimizing multi-channel budgets, and driving consistent, scalable lead generation to meet business goals. Key Responsibilities - Align offline lead generation targets with business goals, coordinating with sales teams and channel managers on budget allocation and region-wise lead volume planning. - Build and execute state-wise and city-wise BTL plans for school, college, and community outreach. - Design scalable on-ground campaigns including education fairs, career guidance seminars, and roadshows. - Manage zonal and state marketing managers, on-ground ops leads across multiple states. - Oversee the execution of offline initiatives, including educational events, workshops, seminars, partnerships, and campus / community outreach programs. - Monitor key performance metrics such as CPL, ROI, lead quality, and conversion rates, implementing strategies for continuous improvement. - Ensure accurate tracking and analysis of offline channel performance using CRM and analytics tools. - Coordinate with lead qualification and sales leadership to ensure smooth lead handover, clear communication, and alignment on lead follow-up processes. - Mentor and develop managerial talent within the offline lead generation team, fostering a culture of accountability, ownership, and performance excellence. - Provide training, tools, and resources to enhance the effectiveness and efficiency of field teams. What We’re Looking For - Minimum 8 years of experience on a PAN India level in offline marketing and at least 3 years of experience closely leading at least two offline channels or a similar team leading role. - Strong people management skills, especially in high-volume, high-velocity environments. - Proven ability to build and implement scalable processes and systems. - Excellent communication and stakeholder management skills. . Why Join Us: Lead the digital growth function at one of India’s top EdTech companies. Work with passionate, high-performing teams. Drive large-scale impact across the country.



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