Marketing Manager- Molecular And Tb

Summary To execute the annual Marketing Plan for the business Complete ownership of the brand for the specified portfolio of the products and driving topline business growth through an effective marketing mix Working closely with the sales application and medical affairs team to build product positioning in the market We are the makers of possibleBD is one of the largest global medical technology companies in the world Advancing the world of healthxe2x84xa2 is our Purpose and its no small feat It takes the imagination and passion of all of usxe2x80x94from design and engineering to the manufacturing and marketing of our billions of MedTech products per yearxe2x80x94to look at the impossible and find transformative solutions that turn dreams into possibilities Why Join UsA career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive growth-centered and rewarding culture You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time To find purpose in the possibilities we need people who can see the bigger picture who understand the human story that underpins everything we do We welcome people with the imagination and drive to help us reinvent the future of health At BD youll discover a culture in which you can learn grow and thrive And find satisfaction in doing your part to make the world a better place Become a maker of possible with us At BD we prioritize on-site collaboration because we believe it fosters creativity innovation and effective problem-solving which are essential in the fast-paced healthcare industry For most roles we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations while also recognizing the importance of flexibility and work-life balance Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting Position Title Marketing Manager - Molecular and TBDepartment IDSReports to Marketing LeaderQualification Bachelors Masters degree in life sciences MBA in marketingExperience 5 yrsMain ResponsibilitiesMarket development Advocacy Partnerships Support creation of complete Marketing plan for Business in India Managing training drive instrument sales and enhance customer engagement Planning and executing Marketing Campaigns to drive best practice adoption Facilitate physician engagement programs with MM and Med affairs and support the team for CMEs Product Launch Plan Drive digital Marketing Process Efficiency Weightage-10 Create Market Intelligence Updates quarterly Monthly S OP and regulatory process Ensure 100 ROR compliance for Marketing activities Build improvise existing sales tools to drive the sales and enhance effectiveness with the marketing team Process and Self Development Develop strong collaboration with Sales application to ensure win in the marketplace Support Business analyst in critical business analysis Job Requirements Experience in driving marketing campaigns Strong Clinical Expertise Good Communication Skills Business acumen Customer focus Ability to work well in teams Experience in developing and executing training calendars Contacts Internal External InternalMarketing LeaderBusiness DirectorNational and regional sales managerMedical Affairs ManagerKey Account ManagerApplication specialistsArea Sales ManagerExternalHospital Infection Control CommitteeMicrobiologistPhysicians Pulmonologists Infectious Disease Drs Critical Care Specialists PediatriciansStake holders in Infection control forumsRegional chapters of Professional Bodies in Microbiology pathology infection control spaceCritical ChallengesMapping and coordinating with internal stakeholders for effective execution of timely campaigns Ability to grasp market insights and correlate update market plan Utilizing analysis to drive account level interventions for business growthClick on apply if this sounds like you Becton Dickinson and Company is an Equal Opportunity Affirmative Action Employer We do not unlawfully discriminate on the basis of race color religion age sex creed national origin ancestry citizenship status marital or domestic or civil union status familial status affectional or sexual orientation gender identity or expression genetics disability military eligibility or veteran status or any other protected status To learn more about BD visit How To ApplySubmit your application by clicking on the apply button at the top of the page Required SkillsOptional Skills Primary Work Location IND Gurgaon - Signature Towers BAdditional LocationsWork Shift