Marketing Senior Specialist

Job Description

Req ID:330382

NTT DATA strives to hire exceptional, innovative and passionate individuals who want to grow with us. If you want to be part of an inclusive, adaptable, and forward-thinking organization, apply now.

We are currently seeking a Marketing Senior Specialist to join our team in Bangalore, Karntaka (IN-KA), India (IN).

Job Description:

The Business Development Representative is a deeply experienced resource, responsible for qualifying client leads generated through marketing campaigns, social media, or specific client or industry events. This role forms part of the marketing demand generation team responsible for lead follow ups from marketing campaigns, social media, and specific client or industry events to generate leads to drive pipeline growth. This role is responsible for passing all qualified leads onto the relevant sales team for further engagement and opportunity creation.

Responsibilities:

- Qualifies all leads before assigning them to the relevant sales team. Collaborates with the sales team to create opportunities for assigned leads where applicable and adds value to marketing-driven opportunities.
- Collaborates with sales stakeholders to drive pipeline growth through outbound prospecting efforts.
- Validates all leads using tools such as LinkedIn, Client 360, Email, or telephone to ensure they meet requirements.
- Supports reporting to stakeholders on the marketing-contributed pipeline, as well as BDR lead reports.
- Presents at monthly pipeline review meetings with global marketing leadership and assists the marketing team with bottom-of-the-funnel numbers as required.
- Sets up appointments with prospective clients and the sales team, and follows up with sales to ensure status updates on Salesforce.
- Manages the process of rejecting, accepting, and recycling leads according to the MQL definition.
- Nurtures prospect accounts and progresses them from marketing qualified leads to sales qualified leads.
- Documents and explains clients desired outcomes strategically for specific opportunities.
- Responsible for performance reporting and data analysis to identify gaps and opportunities for pipeline growth.

Skills/Criteria Required:

- Minimum of 6-8 years of relevant experience with a proven ability to independently manage programs.
- Bachelor's degree in marketing or a related field of study.
- Proactive approach towards generating leads, collaborating with team members, and following through on potential opportunities.
- Strong analytical skills and the ability to work effectively with data.
- Independently handles metrics tracking and updating relevant databases/data sets.
- In-depth knowledge of LinkedIn Sales Navigator, Lusha, and Salesforce.
- Exceptional verbal and written communication skills with a keen awareness of how to effectively engage with prospective clients.

- Proven ability to build relationships and collaborate with various functional teams. Knowledge of related subject areas to understand synergies across teams.

- Comprehensive understanding of the Technology industry.
- Business proficiency in both spoken and written English.
- High proficiency in MS Excel, PowerPoint, SharePoint, and Word.
- Flexibility to work evening hours as needed for communication with the US.

Additional skills and experience:

- Extensive experience in a related role, such as technology or software telesales, business-to-business lead generation, or inside sales.
- Proficient in using Salesforce.com or other sales automation and prospecting tools.
- Skilled in lead generation through web-based and social media platforms.
- Substantial prior experience within a marketing environment is highly advantageous.
- Proven experience in a player-coach team leadership position.

- Knowledge and Application: As an expert specialist, contributes to the formulation of concepts and techniques. Completes intricate tasks in innovative and efficient manners.
- Problem Solving: Regularly handles complex assignments that require independent action and a high degree of initiative to address issues. Provides recommendations for new procedures.

About NTT DATA

NTT DATA is a $30 billion trusted global innovator of business and technology services. We serve 75% of the Fortune Global 100 and are committed to helping clients innovate, optimize and transform for long term success. As a Global Top Employer, we have diverse experts in more than 50 countries and a robust partner ecosystem of established and start-up companies. Our services include business and technology consulting, data and artificial intelligence, industry solutions, as well as the development, implementation and management of applications, infrastructure and connectivity. We are one of the leading providers of digital and AI infrastructure in the world. NTT DATA is a part of NTT Group, which invests over $3.6 billion each year in R&D to help organizations and society move confidently and sustainably into the digital future. Visit us at

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