Copywriter (B2B)

3 weeks ago

Gurugram, India Medhavi Skills University Full time

Job Description Key Responsibilities Long-form & Short-form Content Development - Write high-quality, original long-form content such as blogs, articles, case studies, whitepapers, brochures, and website pages - Create concise and persuasive short-form copy for ads, emailers, banners, social media, and CTAs Messaging & Brand Voice - Translate complex academic and institutional information into accessible, benefit-driven content - Ensure consistent brand tone and messaging across all formats and platforms Cross-functional Collaboration - Work with design, digital, product, and video teams to develop cohesive marketing and communication assets - Participate in brainstorming sessions and contribute ideas to campaign narratives Editing & Quality Control - Proofread and refine all content to meet high editorial standards - Maintain clarity, tone, grammar, and structural consistency in all communication pieces Content Research & Innovation - Stay updated on industry trends, emerging content formats, and competitor messaging strategies - Continuously explore ways to improve content effectiveness and audience engagement

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