Product Marketing Manager

Job Description About Us: At TheHireHub.AI, we're redefining recruitment with an end-to-end autopilot platform for hiring lifecycle management. Built on insights from 3,000+ real-world projects and powered by advanced AI, we automate sourcing, outreach, assessment, scheduling, and engagementfreeing hiring teams to focus on what matters most: human intuition. Role Overview: We are looking for a Product Marketing Manager who will own the story, positioning, and gotomarket for TheHireHub.AI across global markets. You will partner with Product, Sales, Growth, and Customer Success to define ICPs and personas, craft compelling messaging, plan launches, enable revenue teams, and scale demand for our AIdriven hiring solutions. Target ICPs & Personas - Talent Acquisition leaders and recruiting managers - CHROs and HR leaders (enterprise and midmarket) - HR Ops and People Ops - Ecosystem partners (implementation/service partners, ISVs), with an eye to future B2C user segments Key Responsibilities - Own product positioning and messaging for B2B audiences with a roadmap for future B2C narratives; ensure clarity of AI value propositions and use cases. - Plan and execute frequent product/feature launches endtoend (narrative, assets, channel plan, enablement, measurement) while working toward a more stable cadence over time. - Define and validate ICPs, personas, and jobstobedone through research, interviews, and data; translate insights into GTM strategy and content. - Run competitive and market intelligence; partner with Product to influence roadmap and with Sales to shape field strategy. - Build and maintain sales enablement (pitch decks, onepagers, battlecards, objection handling, demo scripts) and coordinate with Sales Enablement where relevant. - Collaborate with Growth/Demand to plan campaigns and fullfunnel content (web, email, webinars, events) aligned to the buyer journey across global regions. - Own pricing & packaging research and experimentation; partner with Finance/RevOps to test hypotheses and iterate. - Define PMM metrics; instrument awareness pipeline win rate adoption/expansion; run postlaunch retros and report learnings. - Coordinate flagship events, webinars, and partner marketing initiatives that drive qualified pipelines globally. - Guard brand and narrative consistency across customerfacing and internal channels. Required Skills & Qualifications - 410 years in B2B SaaS product marketing or adjacent growth/product roles with ownership of positioning and GTM. - Demonstrated success partnering with Sales on enablement and Product on launches and roadmap influence. - Strength in research and storytelling: customer interviews, win/loss, data synthesis, and crisp copywriting. - Comfort with metrics and experimentation; ability to link PMM programs to pipeline, win rate, and adoption. - Strong crossfunctional collaboration and project management in fastpaced, startup environments. - Global GTM exposure and sensitivity to regional nuances (e.g., India, US, EU). NicetoHave - Experience in HRTech/ATS/CRM or analytics; exposure to AIpowered products and technical audiences. - Handson with events/webinars and partner comarketing that drive qualified pipeline. - Background in pricing & packaging and/or productled growth motions. What Success Looks Like (30/60/90) - 30 days: Align on ICPs/personas and value props; audit collateral; deliver refreshed website/onepager narrative for B2B with B2C path articulated. - 60 days: Ship a feature launch with full GTM kit (messaging, deck, web, enablement) and support one global webinar/event pilot. - 90 days: Stand up a competitive program, initial pricing/packaging experiments, and a PMM dashboard tied to pipeline and adoption.