Meta & Youtube Ads Creative Specialist

4 weeks ago

Gurugram Gurugram India PlanetSpark Full time

Job Description Location: Gurugram, Haryana (In-Office) Job Type: Full-time About the Role: We are looking for a highly creative and analytical Meta & YouTube Ads Creative Specialist to develop and optimize high-performing ad creatives across paid marketing channels, including Facebook, Instagram, YouTube, LinkedIn, Twitter, and more. In this role, you will own the end-to-end creative processfrom ideation to executionwhile continuously analyzing performance data to refine and improve ad effectiveness. Key Responsibilities: Creative Development & Execution - Develop engaging and conversion-driven ad creatives (static, video, GIFs, and copy) tailored for different performance marketing channels - Take complete ownership of video ad production pre-production (script writing, storyboarding), production (set, actors), and post-production (editing & finalization) - Collaborate with designers, video editors, and performance marketers to ensure creatives align with brand guidelines and campaign goals - Stay up-to-date with the latest creative trends and ad formats across all performance platforms - Run A/B tests on creatives, headlines, and messaging to optimize ad performance Performance Analysis & Optimization - Track, analyze, and report on creative performance using platform analytics and third-party tools - Identify key trends, insights, and creative learnings to continuously improve ad performance - Work closely with performance marketing and growth teams to iterate and refine creative strategies based on data-driven insights - Optimize creatives based on engagement metrics, click-through rates (CTR), conversion rates, and return on ad spend (ROAS) Collaboration & Strategy - Partner with the paid media team to align creatives with audience targeting and campaign objectives - Conduct competitor analysis to benchmark performance and identify creative opportunities - Build and maintain a creative testing roadmap to maximize the efficiency of ad spend Requirements - 13 years of experience in performance marketing content creation or a similar role - Strong knowledge of Meta Ads, YouTube Ads, LinkedIn Ads, and Twitter Ads, including creative best practices - Experience with performance marketing analytics and tools (Google Analytics, Meta Business Manager, LinkedIn Campaign Manager, etc.) - Proficiency in creative tools like Canva, Figma, Adobe Suite, or video editing software is a plus - Excellent copywriting skills with the ability to craft compelling ad messaging - Strong analytical mindset with the ability to interpret data and translate it into creative improvements - Experience running A/B tests and iterating creatives based on performance insights Nice to Have - Experience working in a fast-paced, high-growth startup environment - Knowledge of programmatic advertising and other performance channels - Familiarity with generative AI tools for content creation Why Join Us - Work with a data-driven, high-impact marketing team - Be at the forefront of creative innovation in digital advertising - Competitive salary and benefits package - Growth opportunities in a rapidly scaling company

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