Google Ads Specialist

3 weeks ago

Gurugram Gurugram India Vserv Capital Services Full time

Job Description Position : Google Ads Specialist Location: Gurugram (Sector 54) Company: Vserv Capital Services Salary: 30,000- 70,000 (Based on experience and performance) About Us Established in 1999, Vserv Capital Services is a trusted financial planning firm, committed to providing personalized, research-driven financial solutions tailored to each client's unique needs. With decades of experience, we proudly collaborate with leading life insurance providers to ensure comprehensive financial well-being. Role Overview We are seeking a results-driven Google Ads Specialist to manage and optimize our paid advertising campaigns across Google platforms (Search, Display, YouTube, etc.). You will play a key role in driving qualified traffic, maximizing ROI, and achieving performance goals through strategic and tactical execution of paid media campaigns. Key Responsibilities - Plan, create, and manage PPC campaigns across Google Ads platforms (Search, Display, YouTube, Performance Max). - Conduct keyword research, competitor analysis, and audience targeting strategies. - Write compelling ad copy and create high-performing ad creatives in collaboration with the design/content teams. - Monitor, analyze, and optimize campaign performance based on KPIs such as CTR, CPC, CPA, ROAS, and conversion rate. - Set up conversion tracking, audience lists, and remarketing strategies using Google Ads, Google Analytics and Google Tag Manager. - Collaborate with landing page designers and developers to improve user experience and conversion rates. - Provide detailed performance reports and insights to stakeholders regularly. Requirements - Proven experience (2+ years) managing Google Ads campaigns with measurable results. - Google Ads Certification(s) preferred. - Strong understanding of performance marketing, conversion funnels, and online consumer behavior. - Experience with tools like Google Analytics (GA4), Google Tag Manager, and Google Data Studio. - Proficiency with A/B testing tools and strategies. - Strong analytical skills and data-driven mindset. - Excellent communication and copywriting skills. - Bachelor's degree in Marketing, Business, or a related field (preferred but not mandatory). Nice To Have - Experience with paid advertising on other platforms (Meta, LinkedIn, etc.). - Familiarity with e-commerce platforms like Shopify and WordPress. - Knowledge of SEO and how it complements paid search. What We Offer - Competitive salary and performance-based bonuses. - Flexible working hours and remote work opportunities. - Professional development support and certifications. - A collaborative, fast-paced, and innovative work environment. Email to Apply: [Confidential Information] This job is provided by Shine.com

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