
Google Ads Specialist
23 hours ago
Location: Indore
Experience Required: 1–2 Years
Employment Type: Full-Time, OnsiteJob Summary
We are seeking a results-driven Google Ads Specialist with 1–2 years of experience to manage and optimize paid advertising campaigns. The ideal candidate should have a strong understanding of PPC strategies, keyword research, audience targeting, and A/B testing to maximize ROI across multiple campaigns.Key Responsibilities
- Plan, create, and manage Google Ads campaigns (Search, Display, Shopping, Video, etc.).
- Conduct keyword research and competitor analysis to identify trends and opportunities.
- Monitor and analyze campaign performance daily; optimize to improve CTR, CPC, and conversions.
- Write compelling and effective ad copies, perform A/B testing to maximize performance.
- Generate regular performance reports and dashboards to track KPIs and campaign health.
- Collaborate with design and content teams to ensure landing pages are aligned with ad campaigns.
- 1–2 years of hands-on experience in Google Ads.
- Google Ads Certification is a plus.
- Strong analytical skills with the ability to interpret campaign performance data.
- Familiarity with Google Analytics, Tag Manager, and conversion tracking setup.
- Basic understanding of SEO and how paid ads integrate with digital marketing strategies.
- Strong communication skills, attention to detail, and problem-solving ability.
- Experience managing lead generation or e-commerce campaigns.
- Knowledge of other paid platforms like Facebook Ads or Bing Ads.
- Direct involvement in high-impact digital marketing campaigns.
- Opportunities to enhance skills in paid media and analytics.
- Collaborative work environment with growth opportunities.
- Exposure to cross-functional teams in a fast-paced digital setup.
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