Freelance Digital Marketing Growth
17 hours ago
Job Description Talent is everywhere, opportunity is not. Sora Union changes that. Sora Union is a globally distributed professional services company that specializes in Design, Software Engineering, QA. Our experienced talent comes from communities where there is displacement or risk of displacement due to conflict or climate change. We provide services to global companies and start-ups across various industries, including healthcare, financial services, technology, and education. We're seeking an experienced Freelance Growth Marketing Specialist to sit at the intersection of creative design, performance marketing, and growth strategy. You will lead the design and execution of high-converting visual assets used in campaigns, landing pages, and email marketing. You'll work cross-functionally with internal teams, stakeholders, and external partners to build and execute a project plan that aligns with operational goals and timelines. YOU'LL BE RESPONSIBLE FOR: Growth Strategy - Plan and execute growth marketing strategies across digital channels (e.g., Meta, Google Ads, email). - Define conversion funnels, user journeys, and KPIs to measure and improve effectiveness. - Lead A/B testing and experimentation strategies to optimize conversion rates across: visuals, messaging, UX tweaks - Develop design hypotheses and execute data-driven iterations - Help define visual strategies for different user segments and funnels - Work closely with stakeholders to maintain compliance standards, particularly in regulated industries like healthcare (e.g., HIPAA, GDPR). - Coordinate with external CRO experts or partners as needed. IDEALLY, YOU'LL HAVE: - 4+ years in growth marketing, performance marketing, or user acquisitionideally in Healthtech, SaaS, or consumer apps. - Proven track record in managing paid campaigns that generated measurable revenue growth. - Hands-on experience using AI tools and prompts to accelerate marketing and creative tasks. - Strong understanding of digital marketing principles, CRO, and user behavior. - Experience running A/B tests and interpreting performance data. - Familiarity with analytics platforms and marketing automation tools. - Experience managing budgets and optimizing paid media spend across channels Nice-to-Have: - Experience working with designers on creative briefs and feedback. - Familiarity with tools like Webflow, Unbounce, HubSpot. - Basic understanding of SEO and content marketing strategies. - Experience in regulated industries (especially healthcare). Sora Union is committed to creating and fostering a diverse team. We encourage people from underrepresented backgrounds and all walks of life to apply. We are committed to providing reasonable accommodations to all applicants throughout the application process.
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