Fe International

Job Overview - This is a unique opportunity to join a successful SaaS organization that is well-positioned for its next growth phase while learning valuable skills gaining experience and developing expertise - The Marketing Coordinator helps execute dynamic cross-channel digital marketing strategies that generate leads increase website traffic increase brand awareness improve customer retention and drive new customer conversions - The ideal candidate is creative highly motivated organized data-driven and a collaborative team player who thrives in fast-paced environments - The Marketing Coordinator supports the Director of Marketing s work with agencies vendors and technology partners to develop and implement innovative marketing and advertising solutions that deliver outstanding performance - Reporting directly to the Director of Marketing the Marketing Coordinator works closely with all departments including sales customer success development and operations Responsibilities - Works closely with marketing and the sales team to implement integrated strategies- Reports on performance and delivery against plan and objectives- Coordinates design development and production of sales collateral- Sets up and executes e-mail campaigns based on provided strategy- Sets up executes and oversees social media campaigns based on the provided strategy working with outside agencies and technology partners as needed- Sets up executes and oversees marketing automation in HubSpot- Creating and developing basic wireframes for website UX UI or in-platform changes to send to web and app developers- Sourcing specific data sets in Google Analytics and exporting to Microsoft Excel or Google Data Studios- Tests new website or in-app technology features in a staging environment pre-launch ensuring accuracy- Uploading blogs to WordPress and improving website SEO through metadata edits- Coordinates vendor and partner projects ensuring delivery and execution are on pace- Provides timely and accurate KPI reports for weekly meetings with the supervisor- Helps develop and proof sales and marketing materials by working with graphic designersRequired Education and Skills - BS BA degree in Marketing or Communication- SaaS product marketing preferred- Experience with WordPressHubSpot experience required certification a plus- Google Analytics Certified or relevant expertise- Excellent Microsoft Excel skills- Excellent communication skills- Basic campaign strategy planning and reporting experience- Strong computer skills including Excel PowerPoint Word Slack and MS Outlook- Strong organizational skills ability to manage multiple projects and meet deadlinesPreferred Experience - Familiarity with Google Data Studios- Familiarity with audience segmentation- Coding experience is a plus- Google Adwords PPC campaign management experience is a plus- Digital marketing experience in programmatic social and or search experience- Experience editing web and media content ref updazz com