Senior Decision Analyst- Marketing Measurement – Avp

A career in Data Analytics at Barclays is a hub for top talent from beginners to experts fostering innovation and excellence You ll drive business strategy leverage data potential and enhance the experience of millions of customers in today s data-driven world See your commute Join us as a Senior Decision Analyst at Barclays where you ll spearhead the evolution of our digital landscape driving innovation and excellence You ll harness cutting-edge technology to revolutionise our digital offerings ensuring unapparelled customer experiences You may be assessed on the key critical skills relevant for success in role such as experience with measuring and driving effectiveness of marketing activities and marketing analytics as well as job-specific skillsets To be successful as a Senior Decision Analyst you should have experience with Basic Essential Qualifications Bachelor s degree Not mandatory but beneficial if in Marketing Business Economics Statistics or a related field Proven experience in developing measuring marketing strategies and KPIs across digital and traditional channels Strong proficiency in data analysis tools like Python SQL Excel Ability to interpret complex data and translate it into actionable insights Solid understanding of marketing ROI attribution models and marketing efficiency Desirable skillsets good to have Experience in marketing analytics preferably predictive analytics media performance or strategy roles Experience with econometric modeling or marketing mix modeling MMM Familiarity with customer segmentation targeting and personalization strategies Experience working cross-functionally with product marketing business and creative teams Ability to present insights to senior stakeholders with clarity and business relevance This role will be based out of Noida Gurgaon Purpose of the role To implement data quality process and procedures ensuring that data is reliable and trustworthy then extract actionable insights from it to help the organisation improve its operation and optimise resources Accountabilities Investigation and analysis of data issues related to quality lineage controls and authoritative source identification Execution of data cleansing and transformation tasks to prepare data for analysis Designing and building data pipelines to automate data movement and processing Development and application of advanced analytical techniques including machine learning and AI to solve complex business problems Documentation of data quality findings and recommendations for improvement Assistant Vice President Expectations To advise and influence decision making contribute to policy development and take responsibility for operational effectiveness Collaborate closely with other functions business divisions Lead a team performing complex tasks using well developed professional knowledge and skills to deliver on work that impacts the whole business function Set objectives and coach employees in pursuit of those objectives appraisal of performance relative to objectives and determination of reward outcomes If the position has leadership responsibilities People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard The four LEAD behaviours are L - Listen and be authentic E - Energise and inspire A - Align across the enterprise D - Develop others OR for an individual contributor they will lead collaborative assignments and guide team members through structured assignments identify the need for the inclusion of other areas of specialisation to complete assignments They will identify new directions for assignments and or projects identifying a combination of cross functional methodologies or practices to meet required outcomes Consult on complex issues providing advice to People Leaders to support the resolution of escalated issues Identify ways to mitigate risk and developing new policies procedures in support of the control and governance agenda Take ownership for managing risk and strengthening controls in relation to the work done Perform work that is closely related to that of other areas which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function Collaborate with other areas of work for business aligned support areas to keep up to speed with business activity and the business strategy Engage in complex analysis of data from multiple sources of information internal and external sources such as procedures and practises in other areas teams companies etc to solve problems creatively and effectively Communicate complex information Complex information could include sensitive information or information that is difficult to communicate because of its content or its audience Influence or convince stakeholders to achieve outcomes All colleagues will be expected to demonstrate the Barclays Values of Respect Integrity Service Excellence and Stewardship - our moral compass helping us do what we believe is right They will also be expected to demonstrate the Barclays Mindset - to Empower Challenge and Drive - the operating manual for how we behave Share job Reasonable adjustment Barclays welcomes applications from all candidates and is committed to ensuring reasonable adjustments accommodations are put in place to allow for a fair and inclusive recruitment process For more information and how to request one please review Our purpose We re a global vital and highly respected financial organisation with an inspiring Purpose Operating in 39 countries and employing around 100 000 people across the world we help communities individuals and businesses thrive And we ve created financial solutions and technology that the world now takes for granted A career with us can offer incredible variety depth and breadth of experience and the chance to learn from some of the best minds in technology and finance To find out more about Barclays strategy please click Equal opportunities We are an equal opportunity employer and opposed to discrimination on any grounds It is the policy of Barclays to ensure equal employment opportunity without discrimination or harassment on the basis of race colour creed religion national origin alienage or citizenship status age sex sexual orientation gender identity or expression marital or domestic civil partnership status disability veteran status genetic information or any other basis protected by law Right to work statement Barclays is required by law to confirm that you have the Legal Right to Work in any role that you apply for If you currently hold a work visa sponsored by Barclays or you would require sponsorship from Barclays you must declare this as part of your application Sponsored visas are role and entity specific and any changes must be reviewed It is important that you ensure you are working on the correct visa at all times Failure to accurately disclose your visa status or Legal Right to Work may result in your application or any employment offer being withdrawn at any time Learn more about Barclays locations Across our campuses we offer modern workspaces collaborative areas and state-of-the-art meeting rooms Facilities include wellness rooms on-site cafeterias fitness centers and tech-equipped workstations Designed for innovation and comfort they support a dynamic and productive work environment Health and wellness Gain access to wellness rooms gyms and mental health support A place where you can belong Our welcoming and inclusive culture supports you to bring your whole self to work explore your potential and pursue your passions Collaborative Areas Modern spaces designed for teamwork and brainstorming More than work There s so much more than work to involve and engage you on campus From socialising to sports from community events to volunteering Your browser does not support the video tag Learn more about Barclays locations Across our campuses we offer modern workspaces collaborative areas and state-of-the-art meeting rooms Facilities include wellness rooms on-site cafeterias fitness centers and tech-equipped workstations Designed for innovation and comfort they support a dynamic and productive work environment Health and wellness Gain access to wellness rooms gyms and mental health support A place where you can belong Our welcoming and inclusive culture supports you to bring your whole self to work explore your potential and pursue your passions Collaborative Areas Modern spaces designed for teamwork and brainstorming More than work There s so much more than work to involve and engage you on campus From socialising to sports from community events to volunteering Your browser does not support the video tag Be you Be valued Belong We celebrate the unique perspectives and experiences each individual brings believing our differences make us stronger and drive success You can learn more about our commitment to our colleague on our Inclusion and Opportunities page Application Process Your application We ll ask for information about you your CV and cover letter 1 Your assessment Covering your behaviours and ability at work 2 Your interview Exploring your past experiences and skills 3 Next step We ll request additional information so that you can complete our screening process 4 Working flexibly We re committed to providing a supportive and inclusive culture and environment for you to work in This environment recognises and supports your personal needs alongside the professional needs of our business If you d like to explore flexible working arrangements please discuss this with the hiring manager Your request will be reviewed in-line with the requirements of the role business needs of the team Hybrid working We have a structured approach to hybrid working where colleagues work at an onsite location on fixed anchor days as set by the business area Please discuss the working pattern requirements for the role you are applying for with the hiring manager Please note that working arrangements may be subject to change on reasonable notice to ensure we meet the needs of our business Barclays is built on an international scale Our geographic reach our wide variety of functions businesses roles and locations reflect the rich diversity of our worldwide customer base All of which means we offer incredible variety depth and breadth of experience And the chance to learn from a globally diverse mix of colleagues including some of the very best minds in banking finance technology and business Throughout we ll encourage you to embrace mobility exploring every part of our operations as you build your career Related content Related Jobs Gurgaon India 31 Oct Noida India 29 Oct Noida India 29 Oct Noida India 29 Oct Noida India 29 Oct Noida India 30 Sep Noida India 30 Sep Be you Be valued Belong We celebrate the unique perspectives and experiences each individual 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