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Category Manager
4 weeks ago
Key Deliverables :
- Management of current product range for optimal SKU and brand efficiency, including SKU rationalization and product life cycle management.
- Manage the innovation pipeline for the portfolios to deliver product innovation aligned with the brand strategy and consumer insights.
- Project management of innovation with cross functional teams
- Development and management of current and new product packaging with regulatory, supply chain and agencies
- Lead and manage product planning and strategy development, execution, control, analysis and evaluation of all activities associated with the portfolio.
- Develop marketing and strategic plans and budgets in conjunction with the Marketing team (including innovation, communications, advertising and other activities).
- Identifying trends and insights which can lead to new initiatives and growth.
- Review and analyse research and shopper data to drive opportunity identification, deliver key strategic insight projects, develop and manage instore and on shelf strategies at the retail level.
- Collaborating with Sales to set promotional initiatives in-market.
- Prepare brand performance and review presentations on a regular basis as required
Candidate Profile:
- MBA from Tier II / Tier III institutes.
- 2-4 years post-MBA experience in sales and marketing
- Category/product/brand management experience in products sold through project sales channel in paint industry is preferred.
