Marketing Operations Analyst

4 weeks ago

Hyderabad, Telangana, India Keka HR Full time
Job Summary:

As a CRM Specialist at Keka, you will be responsible for the effective implementation, customization, and management of our CRM system. You will work with the Head of Revenue Operations and collaborate closely with our sales, marketing, and customer support teams to ensure that our CRM system is aligned with our business goals and objectives. Your expertise in HubSpot and Salesforce CRM will be instrumental in streamlining processes, improving data accuracy, and enhancing the overall customer experience.

Responsibilities:

- Hubspot and Salesforce Skills: Experience with Marketing Hub, Sales Hub, Service Hub & Ops Hub. Experience across all or most of these products is a big plus.
- CRM Customization: Customize HubSpot CRM to meet the specific needs of our organization, including creating custom properties, contact records, and lead scoring models.
- Integration: Integrate HubSpot CRM with other third-party tools and platforms used by the sales, marketing, and customer support teams to ensure seamless data flow and communication.
- Data Management: Maintain data integrity by overseeing data imports, data cleansing, and regular data quality checks. Implement best practices for data organization and storage.
- Automation: Develop and implement workflow automations, email marketing automation, and lead-nurturing campaigns within HubSpot CRM to improve efficiency and productivity.
- Reporting and Analytics: Generate custom reports and dashboards to track key performance metrics, analyze sales and marketing data, and provide actionable insights to the team.
- User Training: Train team members on HubSpot CRM best practices, usage guidelines, and new features to maximize user adoption and proficiency.
- Optimization: Continuously optimize and improve CRM processes, workflows, and configurations to enhance user experience and drive better results.
- Technical Support: Provide technical support and troubleshooting assistance to CRM users, resolving any issues or challenges they encounter.
- Other Tools (Good to have): Ad Platforms, Onboarding tools, Dialer tools, Forecasting tools, Conversation AI platforms, Data warehouse, Product analytics tools, Service and Success tools. Advanced Excel are a must

Requirements:

- Bachelor's degree in a related field or equivalent work experience.
- Proven experience as a Hubspot CRM & Salesforce professional, with in-depth knowledge of HubSpot CRM functionalities.
- Strong understanding of CRM best practices, lead management, and marketing automation.
- Proficiency in data management and data analysis.
- Excellent communication and interpersonal skills.
- Detail-oriented with a strong focus on accuracy.
- Ability to work collaboratively in a team-oriented environment.
- HubSpot CRM certifications (HubSpot Academy) a plus.

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