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2 days ago

Delhi, India Aditya Birla Management Corporation Private Limited Full time

Job Description Location: Delhi Work Experience: 3 to 7 years Education: Masters Key Result Areas & Supporting Actions Tapping Business Potential for the Region - Ensure effective execution and quality monitoring of the footfall generation plan. - Provide timely and strategic inputs for store business planning. - Conduct structured competition mappingcompile competitor data on sales, offers, and merchandise across markets to identify emerging threats and opportunities. - Generate leads for the Regional Manager, highlighting potential for new stores and untapped business areas. - Sales & Marketing Alignment: Support local marketing execution to drive footfalls in alignment with business and sales goals. Franchisee Management - Act as the key relationship manager with franchisees on operational aspects, ensuring alignment with SOPs and business standards. - Encourage franchisee investments in new projects and store enhancements. - Maintain strong communication and collaboration with franchisees to ensure business consistency and growth. Merchandise Management - Undertake regular store visits to review merchandise effectiveness. - Recommend assortment changes and flag merchandise gaps based on store performance and consumer trends. - Collaborate with central merchandising team for stock optimization at the regional level. Store Operations - Monitor store opening timelines to ensure punctual and smooth launches. - Oversee operational adherence for: - Cash Management - Stock Management - Cost Controls - Housekeeping and Visual Standards - Staff Attendance - Lead new store openings, including recruitment and end-to-end management of the store opening checklist. - Conduct regular SOP audits, identify operational gaps, and initiate corrective action. - Ensure that store operating standards are consistently met and maintained. Understanding Consumer Needs - Drive compliance to CRM procedures and aim for high customer registration rates. - Analyze customer behavior across stores to understand demographic/psychographic variations. - Use insights to localize store strategies and optimize product or service offerings. - Build rapport with top customers (approximately 20 per store) to strengthen loyalty and engagement. - Work with marketing to adapt strategies that resonate with local consumer needs and preferences. Team Management & Performance Enablement - Recruit Store Managers in consultation with the Regional Manager. - Conduct quarterly performance appraisals and reviews for store managers. - Motivate and engage retail teams to foster a high-performance culture. - Set weekly sales targets based on market trends, store capability, and business goals. - Monitor budget compliance and set monthly spend plans. - Facilitate training with Store Managers and Customer Care Associates: - Identify specific skill gaps - Promote best-practice sharing across stores - Ensure execution of training calendar Desired Skills and Experience - Sales - Marketing - Sales & Marketing Alignment - Retail - Retail Store Operations - Operations - Franchisee Management - Team Management - Customer Engagement - Budget Management

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