
Search Engine Optimization Seo Specialist
3 days ago
Job Description
Key Responsibilities:
Strategy & Execution:
- Develop and implement comprehensive SEO strategies to increase organic search visibility and drive high-quality website traffic.
Keyword Research:
- Perform keyword research to identify high-value terms and integrate them into on-page elements such as content, meta tags, headers, and URLs.
Technical SEO & Auditing:
- Conduct SEO audits to identify and resolve technical issues, including crawl errors, duplicate content, site architecture, and page speed.
Content Optimization:
- Collaborate with content teams to create and optimize SEO-friendly content that aligns with keyword strategies and enhances user engagement.
Off-Page SEO:
- Manage link-building campaigns and outreach initiatives to increase domain authority and backlink profile quality.
Monitoring & Analysis:
- Use SEO tools to monitor website performance, analyze traffic trends, and assess keyword rankings. Identify opportunities for further growth.
Cross-Functional Collaboration:
- Work closely with developers, designers, and marketing teams to implement SEO best practices across all digital touchpoints.
Trend Awareness & Adaptation:
- Stay updated on changes in search engine algorithms, competitor strategies, and emerging SEO techniques like voice search and mobile-first indexing.
Reporting:
- Generate detailed performance reports with insights and actionable recommendations for internal stakeholders and leadership.
Competitive Analysis:
- Monitor competitor SEO performance and benchmark strategies to ensure a competitive edge in search rankings.
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