SEO Specialist

2 days ago

Chandigarh, India IAssess Consultants LLP Full time

Industry Preference:
Fast-Moving Consumer Goods, Apparel, or Food (product-based only; no IT services background)

Role Overview

We are seeking a results-driven SEO Specialist to lead website and Amazon SEO efforts for product-focused brands. The role combines technical SEO, content optimization, and marketplace performance improvements.

  • Lead SEO strategy and execution for both owned websites and Amazon marketplaces
  • Work cross-functionally with product, content, and marketing teams
  • Measure, analyze, and optimize performance to drive traffic and conversions

Website SEO Responsibilities

  • Develop and maintain a clear SEO strategy and roadmap
  • Implement on-page, off-page, and technical SEO improvements
  • Use tools such as Semrush, Ahrefs, Google Search Console, Screaming Frog, and Looker Studio to monitor performance
  • Collaborate with content and product teams to align SEO with user experience and business goals
  • Analyze data and competitor trends to refine tactics and priorities

Amazon SEO Responsibilities

  • Optimize product listings, Brand Store, and Amazon A+ (Enhanced) content across marketplaces
  • Create and manage Sponsored Products, Sponsored Brands, and Display ad campaigns
  • Perform keyword research and competitor analysis to improve visibility and conversion
  • Resolve listing issues and coordinate with Amazon Seller Support when needed
  • Maintain accurate product data across Seller Central and internal databases
  • Ensure compliance with Amazon policies and troubleshoot listing errors
  • Collaborate on pricing, promotions, and traffic-driving strategies

Requirements

  • 3–5 years of SEO experience covering both Website and Amazon channels
  • Prior experience in a product-based industry (FMCG, Apparel, Food preferred)
  • Strong knowledge of SEO tools and analytics platforms
  • Hands-on experience with Amazon Seller Central and listing optimization
  • Familiarity with inventory files, variation listings, and troubleshooting listing issues
  • Excellent communication, collaboration, and problem-solving skills

Skills: seo,technical seo,fmcg,apparel,optimization,strategy,seo strategy,amazon,listings,website,keyword optimization,on-page,on-page optimization,off-page,off-page seo,semrush,ahrefs,google search console,screaming frog,screaming frog seo spider,looker studio

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